In Person Day 1 – April 15

Day 3

9:30 AM – 10:15 AM online and in person

Doors Open – Coffee And Badge Pickup

10:15 AM – 11:00 AM online and in person

Keynote Conversation: Creating Amazing Experiences in Streaming, TV and Film with Music

To kick off the in-person portion of the Sync Summit, we’re going to have a one-on-one conversation about all the points of the music supervision process from the perspective of a leading TV/Film mysic supervisor.  They’ll speak about the work of music supervision, from music selection, licensing, music creation, working with producers, showrunners, directors, actors, prodicers and of course musicians. And, we’ll talk candidly about how the industry works today, and how you can employ best practices to connect music to projects and decision makers.

11:10 AM -12:15 PM online and in person

Roundtable: The impact of industry evolution on music for streaming, TV and Film

 Over the past five years, the way the streaming networks, TV and film work with music has undergone multiple sea changes, and these changes have created a number of unique challenges and opportunities for everone making and working with music.  Specifically, challenges like the after-effects of the recent writer and actor union strikes have caused a realignment of budgets and priorities on the studio level (and this incldues music) and the advent of AI and other technologies have significantly evolved the way music is curated, found and paid for.  On the positive side, the exponential expansion of streaming network production – both in North American and worldwide, has opened up more opportunities for music to be made and licensed for new series and films than ever before. We’ll compare and contrast the good and the bad in the current market, and discuss ways of overcoming industry challenges and how to take advantage of new opportunities in the year ahead and beyond.

12:00 PM – 12:15 PM online and in person

An Overview of A2IM:  The American Association of Independent Music

A2IM is the world’s leading organization for the development and promotion of independent music.  They support these efforts through initiatives working with the music industry, DSPs, governments, artists, labels, and of course the music in media industry.  In this talk, A2IM will give you an overview of who they are, what they do, how they work with the music in media industry and how you can take advantage of their resources and programs as a member.

12:15 PM – 1:15 PM online and in person

The Facilitators: Connecting Music To Media

This panel is focusing on the people and the ways and means that connect music to the people that use music in their media projects.  This includes sync agents, label and publishing reps, PROs, custom music houses and new technologies that match music with opportunities.  How do they work?  What do they look for? And how can you work with them effectively?

1:15 pm – 2:00 PM online and in person

Lunch/Networking Break

2:00 PM – 2:45 PM online and in person

Keynote: Gary Calamar, President/Music Supervisor, Go! Music.

To start off the afternoon, we’re going to speak to one of the iconic music supervisors in the world of TV and Film, Gary Calamar.  From shows like Dexter, Six Feet Under, Titans, Man In The High Castle, True Blook, Weeds, House to his current projects The Third Body Problem and Somebody, Somewhere, Gary’s work embodies a sound that is unique, impactful and elevates the storytelling of every project he works with. Beyond all this, he’s also a DJ and a recording artist. Join us as we discuss his body of work, his approach to projects, and if we’re lucky, we may get him to perform a song or two from his personal repertoire.

2:45 PM –  3:45 PM online and in person

Is Sync Is The New A&R? And is A&R Essential to Sync? Sponsored by Onestop Music

Artist and repertoire – A&R – the work of finding and developing artists has greatly evolved in the past two decades.  And in sync, the importance of A&R is twofold.  First, if you are anyone working with artists pitching music to music supervisors and other decision makers, you need to employ good A&R practices in developing your roster to provide a unique value propositon to the industry.  Second, sync has become the way many artists are discovered and signed – when an independent/emerging artist gets a sync, that sync exposes their music to new audiences and people at labels, pubslisher and others who want to work to further develop their careers and their music.

3:45 pm – 4:45 PM online and in person

The Anatomy of a Sync – Sponsored By Ghidrah Music

This panel is a case study from conception to completion of a sync and brings together all the people that worked on a project.  From the request by the music supervisor working on the project to the conception of the song, the writing, creation and production of the work to its refinement, submission and usage – we’ll map out how a song gets requested, how its created and how the deal goes down.

4:45 PM – 5:30 PM online and in person

Day One Concluding Keynote – Gwen Bethel Riley

We’ll end day one with a discussion with Gwen Bethel Riley, a music supervisor and strategic dealmaker leading the music strategy for Peleton.  Gwen has worked with Disney and music supervised films, games, TV shows and many other projects.  In this discussion we’ll talk about her work, her perspective on the industry, how she works with musicians, brands, studios and other stakeholders to develop sonic branding strategies and experiences that excite and delight people all over the world, as well as her insights on how music deals are done, and music gets curated and connected to projects.

5:45 PM – in person

Post-Event Networking and drinks ON THE PATIO

In Person Day 2 – April 16

Day 4

9:30 AM – 10:15 AM online and in person

Doors Open – Coffee And Badge Pickup

10:15 AM – 11:15 AM online and in  person

How Brands and Ad Agencies Work With Music

We start off today’s agenda with a conversation with a on how music impacts the way brands and products connect with their customers. How does the ad industry work with music?  And how do brands use music to connect their brand’s image, its messaging and sound to use music, the most effective emotional conduit to the mind of the consumer, to effectively capture the attention of people in a competitive market? Finally, and most important, how can you work with the ad industry? These are some of the questions we’ll answer in this roundtable conversation.

11:15 AM – 12:15 PM online and in person

The Evolution of Artist-Centric Music Deals

Getting a sync is great, but getting an artist partnership where the brand, the network, the studio, the game, the film or series partners with an artist to not only sync their music but to also create multi-faceted campaigns that leverage social media, artist activations, experiential marketing have the power to transform the career of the artist and create a lift for the studio, brand, network far beyond the power of a music license or a custom music project. We’ll speak about how these deals work, how they are structured and how artists and the companies they work with benefit from working together and most important, how you can find and execute on these deals locally, regionally and internationally.

12:15 PM – 1:00 PM online and in person

The Art Of Selling… Art: The Evolution and Usage of Music In Trailers AND PROMOS

Trailers and promos for TV and streaming are how film, streaming shows and TV shows are promoted, and they use a lot of music because music is central to their impact and success. Music is one of the key elements of a successful trailer or promo, and on this panel, our speakers will discuss the importance of music in trailers and promos, what’s the differences and similarities of promos and trailers, how music for music and trailers is made, how this sector of the industry works and how you can work with and engage trailer hourse and promo departments at networks and studios.

1:00 pm – 1:15 PM online and in person

Artist Showcase: Michael Scherer

1:30 pm – 1:45 PM online and in person

Artist Showcase

1:45 pm – 2:15 PM online and in person

Encompass Music Partners Presents: Musical Problem Solving for Visual Media

2:15 pm – 3:00 PM online and in person

O Canada?: A Profile and Breakdown of the Canadian Sync Industry

This panel shines a spotlight on the Canadian market, and that’s important to everyone who works in music and media.  Why?  Because Canada punches far above its weight as a major producer of content for US and internaitonal productions in film, streaming, TV and ads, and games.  And beyond that, there’s a large and growing domestic production market using losts of music and working wiht lots of musicians across the world. Join us as we discuss how the Canadian market works, who the players are and how you can connect with Canadian-based productions and projects.

3:00 pm – 3:45 PM online and in  person

Disco.ac and the Evolution of Music for Media

Technology has completely transformed how we work in music in media, and no technology has transformed the industry more than Disco, the platform started by a group of Australian music supervisors to make music licensing, sharing and discovery more efficient, and over the years since its initial founding in 2010 (can you believe it’s been that long?) it has become the industry standard for how we all conect music to projects.  This panel brings together Disco and some of the people that use Disco in their work to discuss the platform, how they use the platform and ways you can use the platform to maximize the efficiency and success of your music in media business. 

3:45 pm – 4:45 online and in  person

The evolving role of music and technology in Sync

Over the last decade, the sync industry has become digitiged and automated – and this digitisation has lead to changes positive and negative in our industry – and that’s what this panel is about: how tech has changed the industry – for good and bad – who are the people behind these changes and how you, whoever you are working in this industry can harness the potential of technology to be more effective in your work while navgating the challenges and opportunities of AI, cloud-based platforms to organize, to find and to present music for media.

4:45 pm – 5:00 PM online and in person

Artist Showcase

6:00 PM – 9:00 PM – online and in person

The Official Sync Summit Afterparty

For the afterparty, we’re going to the Hollywood Hills for a night of networking, music and fun – all registered attendees will be sent the info on where the event is and how to attend to network, meet and have fun.