Josh Rabinowitz’s mission is to produce a hit record through an ad.
Over the past decade and a half, he has written and/or produced over 5,000 tracks for brands globally.
These include some of the most high profile initiatives to integrate compelling music with advertising, including Rihanna’s breakthrough music/ad campaign with Cover Girl utilizing her hit song “Umbrella”, Macy Gray’s version of “Walk This Way” and Los Lonely Boys’ version of “I Walk the Line,” for the SONY Walkman, and, Alana Davis’ cover of Crosby, Stills, Nash and Young’s “Carry On” that landed her a deal with Columbia.
He has also worked on campaigns for Dr. Pepper featuring artists such as Black Eyed Peas, Run DMC (their last known recording together), LL Cool J, Smokey Robinson, LeAnne Rimes, Reba, Mark McGrath, Celia Cruz, B2K, Anastacia, and Latin heartthrob, Thalia. He has also worked on music for such films as “Going All the Way”, “Waking the Dead”, “Grand Theft Parsons” and “Arlington Road”
In 2008 he created the record label PANTENE/GREY MUSIC, the first imprint to release music as a joint venture between a brand and their agency, which released the digital single entitled “Shine” by Rosi Golan on iTunes.
In 2005 he accepted the position of SVP, Director of Music, at Grey Worldwide, where he has worked in the studio with Cyndi Lauper, Harry Connick, Rihanna, Natasha Bedingfield, Chuck D, Bo Bice and Queen Latifah, amongst others.
Before Grey, Rabinowitz was an Executive Producer of Music at Young and Rubicam from 1998-2005, an Executive Producer and Composer at bicoastal- tomandandy from 1996-1998, and a Producer and Composer at JSM Music in 1996.
Rabinowitz has been quoted and/or cited in the New York Times, The Wall Street Journal, Rolling Stone, Billboard, Crain’s, Fortune, Adweek, Ad Age, Creativity, Boards, Shoot, Time Magazine, The Boston Globe, The New York Post, FastCompany, where he was called a “New Music Mogul”.
Some call him “the voice” of Music inBranding and Advertising.
The Sync Music Listening Sessions connect and your music to a top music supervisor who will listen to your music, give you invaluable feedback and connect with you on a personal level.
The Sync Music Listening Sessions are strictly limited to 20 participants, so every single person gets one song of their music listened to, evaluated and shared with the people working on some of the top projects in TV, film, video games, trailers apps, ads, brands and the Internet.
You’ll be able to ask questions, and all playlists from the songs played in the session are archived and shared on the Sync Summit Listening Sessions website.
The cost for taking part in this Listening Session is $150 and includes the session, listing in the Session playlist and access to all session video archives.
Use The Form Below to register – after registration you’ll be directed to a thank you page with all the details on how to access the session.