What is Lickd?
Lickd is a digital platform helping YouTube content creators legally use the music they love. We provide commercial music from real labels for licensing in to YouTube videos without the fear of a Creator losing their ad revenue to a Copyright Claims. Our VOUCH software ensures that, if you license a song from Lickd, you will NOT get a claim on your content and can publish video with peace of mind.
Why does Lickd exist?
The powers that be in online broadcasting and the music industry have had a real problem on their hands: there is still no solution to how user-generated content online uses music aside from the current culture of piracy and counter-claim. As more and more platforms begin to use video – Facebook, Instagram, Twitter and Snapchat – this problem is about to grow exponentially. Lickd is the solution to this problem.
We’ve come up with the solution:
Lickd allows creators of professional and semi-professional online content to legally license commercial music whilst also paying the music industry fairly for that right. The solution has been staring us in the face all along: build a professional relationship between online creators and the music industry directly.
The question now is:
Can the music industry change the way it relates with a new generation that produces and consumes media in a revolutionary way? And can this be done to the benefit of both creators and the music industry? Our team at Lickd absolutely knows it can – we’re so confident about it we’ve built the technology to start right away!