This episode of the Sync Exchange podcast features an in-depth discussion between J. Walter Thompson’s Director of Music and Radio Production and Supervision, Paul Greco and SyncSummit/Sync Exchange Founder Mark Frieser on how music is used to enhance and develop the messaging of major brands and advertising campaigns.
Paul Greco is Director of Music & Radio Production and Supervision at global ad agency J. Walter Thompson New York. He was appointed in 2011 to lead the agency’s music department and collaborate on music branding ideas across all media. Today his work continues to be recognized by the industry.
In 1995 Paul joined Young & Rubicam as Music Producer, and eventually rose to the position of Vice President, Executive Music Producer. During his 14-year career at the agency, he handled music production on many of Y&R’s biggest clients. His work helped earn the Pella Windows account a television EMMY Award nomination and several other awards for many other clients.
Prior to Y&R, Paul worked at BBDO New York as Music and Radio Producer, where he produced music for many of their award-winning accounts including Pepsi, FedEx, GE, Visa, and HBO.
Paul has worked with numerous musical artists and continues to push for opportunities to align musicians and brands.
He is a board member of The Association of Music Producers (AMP) and was chosen as Chair for the 2015 AMP Awards.
He has been a jury member for many award shows including The Clios, AICP, The International Music & Sound Awards, and has been quoted in industry related articles in CNN.com, BBCNews.com, Variety, Adweek, Adage, and Shoot Magazine.
Throughout it all, Paul’s philosophy and mission is to create deep and durable ties between consumers and brands through music. In an era of being able to reach more people through so many different media channels, music remains one of the most effective ways to make the connection.
In this podcast, DEVO founder Gerald V. Casale discusses how David Bowie discovered and mentored the band, Music Supervisor Nora Felder (Ray Donovan) joins us to discuss her career and how to work with music projects, Lawyer Wallace Collins discusses the art of the Sync Deal and Grey’s EVP, Director of Music Josh Rabinowitz discusses music, messaging and his mission as head of the Cannes Lions Music Jury.
Below are additional details of this podcast (you’ll want to check them out, they’re really helpful):