The Keys to Sync Success: Don’t Give into Sync Limbo


By Mark Frieser
CEO, SyncSummit

Few things are more frustrating for an artist and the people who work with them than being in what I call “Sync Limbo.”

 Sync Limbo is when you’ve submitted music for a project or ad and you don’t know if your music’s been listened to considered for use in a project.

And, it’s even more frustrating when you know your music’s being seriously considered for a project and you’re waiting on the final outcome.

It can be a real nail-biter. 

It can make you want to throw “best practices” out the window, mailbomb music supervisors and anyone else involved in the decision process looking for an answer.

Don’t.  Just don’t. 

I’m giving this advice to you because I see and hear about way too many people mailbombing

They send music supervisors email of music without looking at the work that supervisor is doing.

They post the same message as a comment to every single page of every single speaker bio for our events in hopes that someone will pay attention to their random shot in the dark (for the record, we moderate these comments, so we’re the only people that see them).

They prod their sync rep/manager/label/publisher constantly for status reports like a six-year old kid in the back seat asking “are we there yet.”

And, just like with the kid in the backseat, the answer is almost always, “not yet” or “no.” 

So how do you, as a music maker or owner, deal with this? 

Personally, I think the best way is to put yourself in the mind of the person in charge of the project.

They are incredibly busy, and they will get in touch with you if they are going to use your music. 

I promise you. 

Until that time, the best thing you can do is be what I call politely persistent.

Being politely persistent means knowing who you are pitching:
Do your research on their projects, their timelines, their way of working, who they get music from and how they want to get submissions, and then do your best to meet their needs in the method they prefer.

Being politely persistent means no mailbombing:
Send an email at most once a week looking for an update on the status of a submission or a project and give them time to reply.  And if you’re told your music doesn’t work for that project, thank them for the opportunity to be in contact and the chance to submit again in the future.

Being politely persistent means not constantly sending random tracks from your catalog to everyone on a random music supervisor list or sync rep list you get in hopes you’ll strike gold.

Part of the art of the deal is knowing what the needs of the person you’re pitching to are, their concerns, their challenges at their job, and how you can help them succeed.

By being politely persistent, you’ll been seen as a potential problem solver, not a problem.

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