Joe is a 20+ year music and marketing industry recognized leader who most recently launched the advisory The Music Division after spending 8 years as the Head of Global Music for The Coca-Cola Company. During his time with Coca-Cola he architected and led global, scalable strategies, partnerships, and initiatives across the company’s portfolio. Previously established entertainment marketing firm Brand Asset Group, and in talent development at the music publishing arm of Maverick (a Madonna/Warner Music JV).
Joe has been recognized by Billboard Magazine multiple times on the list of the most influential people in music “Power 100” and branding “Branding Power Players”, invited to speak and keynote at major industry conferences including SXSW, Midem, Advertising Week, Ad Week, Billboard Conferences and many others. Joe has served on numerous juries: Clio Music Awards (Judge/Presenter), Global Effie Awards (Judge), and NY Start Up Weekend (Judge/Keynote). Selected to join the startup accelerator TechStars Music mentor program. His work and thought leadership has been featured in major marketing, music, and business trade press outlet, including Variety, Billboard, Forbes, The Economist, Music Week, Inc., NPR, USA Today, CNN, ABC News, Ad Age, Ad Week, Brand Channel, Hypebot, The Drum, and others.