Category: Industry

WTF?!? Pay to Play? No Way

It is the height of irony that an hour after deciding with one of my publishing executive friends that we would not do a panel this year at syncsummit discussing pay-to-play websites, services and schemes where producers, reps,...

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The Shazam Effect

How music’s most important technology turns discovery into audience and sales. By Mark Frieser CEO, SyncSummit Driving discovery and engagement is one of the greatest challenges anyone in the music industry faces. Ask yourself:...

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