Category: Industry

It is the height of irony that an hour after deciding with one of my publishing executive friends that we would not do a panel this year at syncsummit discussing pay-to-play websites, services and schemes where producers, reps,...

By Mark Frieser CEO, SyncSummit Few things are more frustrating for an artist and the people who work with them than being in what I call “Sync Limbo.” Sync Limbo is when you’ve submitted music for a project or ad and you don’t...

By Mark Frieser SyncSummit One of the best things to do as an artist or rights holder, to increase your chances of getting a sync, is to have a number of decent cover versions of popular songs ready when a music supervisor or ad...

How music’s most important technology turns discovery into audience and sales. By Mark Frieser CEO, SyncSummit Driving discovery and engagement is one of the greatest challenges anyone in the music industry faces. Ask yourself:...

An Editorial By Mark Frieser, Chair, Sync Summit No matter what part of the sync business you’re in, nothing’s more important than 100% airtight rights clearance. Nothing. The quality of the music, its price, its “syncability,”...

An Editorial By Mark Frieser One of the most important things a mentor ever did for me was give me a copy of Dale Carnegie’s “How to Win Friends and Influence People.”  I say this because there is probably no book I’ve read in...

At our SyncSummits, one of the main issues speakers discussed and attendees asked about was how participants at the event can best get their music into the ears of a music supervisor, ad agency producer or brand manager. The...

By Mark Frieser CEO, SyncSummit This article is the first in a series (“SyncTech”) profiling companies and services that help people working in scoring, licensing and placing music for ads, branded projects, visual and...