If you want to learn from the ground up the principals of success for working in with brands and ad agencies, our Music In Ads course will give you the tools and knowledge you need to succeed in connecting with industry decision makers and getting your music heard and placed.
The Music In Ads course, beginning January 18, 2023, is an intense, immersive and personalized six-week course – the only one of its kind – that has been designed by Joshua Rabinowitz, a music supervisor who led the music departments of Ad Agencies Young and Rubicam and Grey Advertising with over three decades of experience placing and composing over 10,000 songs for ad campaigns and directly for brands, and Mark Frieser, Founder of Sync Summit, sync agent, music supervisor and former brand manager at multiple public and private companies like IDT and Nielsen and ad producer for multiple brands.
We’ve combined our collective experience and insight to build a course that will take you through every aspect of how music is found, created and used by brands and at ad agencies, and we’ll take you through the unique complexities and challenges of doing business in the ad industry, and how by understanding them, you can prevail and be successful in the world of music, ads and brands – a very different world than that of any other media using music.
By signing up for the Music In Ads Course you’ll get:
- Six Weeks of two-hour classes covering every aspect of creating and placing music for ads and brands..
- Weekly office hours where you’ll get one-on-one time with Josh and Mark to ask questions and get personalized support.
- A detailed breakdown of why and what is unique in the advertising business, and who the many people influence music usage decisions for an ad and at a brand.
- Weekly exercises featuring exercises focusing on creating and placing your music in projects based on written and video briefs, group exercises and presenting your music to brand managers and ad agency decision makers.
- Insight on how to prepare your music for presentation to ads and brands, including information on researching projects and people, understanding the negotiation process, optimizing your metadata, enabling technologies and understanding ad-specific deals and contracts.
- Documentation you can use for reference, to better understand the business of ads and brands and to organize your music and your practice.
- Video archives of all classes and office hours.
The elements and materials of the course will provide you with all the information you need to build a foundation for success in music for advertising and brands.
SUMMARY OF THE LESSON PLAN:
Week 1: An introduction to music in advertising. In this first class, we’ll discuss the evolution of music in advertising, meet your fellow students and talk about the unique dynamics of creating and licensing music for advertising, what are the key factors that come into play in looming music with brands and how they come into play in your successfully working with agencies and brands.
Week 2: The creative process from the perspective of ads and brands. What is the process of creating an ad or an integrated brand campaign, and what role does music take throughout the process? Who are the collaborators in an ad campaign? In an ad? How is music integrated into the ideation? How does music create brand value and brand love? What is the role of social media, sales and other data? How is music and how are musicians sourced and worked with in a campaign?
Week 3: The creative process from the perspective of the artist, music executive, rights holder or representative. Who are the key ad and brand creatives and stakeholders, how do you connect with them and how do you collaborate with them? How do you forge the right partnerships with the right brands for your music? How do you become a go-to person for creatives and brands?
Week 4: The business of ads, music and brands. In this class, we’ll discuss the various entry points into the ad industry for music and vice versa (e.g., direct contacts, agencies, brands, sync agents, production libraries, labels, management companies and publishers), how to connect with them and how to partner with them. We’ll also detail the deal process for licensing music, composing music for an ad and creating brand partnerships and all the basic documentation needed to do deals, including agreements, split sheets, work for hire, buy outs and quote requests. At the end of the lesson we’ll provide you with a folder of template documents you can use
Week 5: How to sync up your music with the industry. In this class, we’ll talk about what you need to do on the music side to prepare your music and your communications with brands and agencies, including how to create good emails, how to share your music, how to create good metadata specific to ads and brands, the importance of research and a glossary of industry terms you need to know. And from the agency/brand side, how to create effective briefs, how to work with music partners to get the results you need and for both sides, effective collaboration strategies before, during and after the campaign.
Week 6: Questions and Answers. In this final class, we’ll wrap up the lessons of the previous classes and have a question and answer session where you can ask any questions about process, the industry, previous assignments and get assistance you need in moving forward in music in advertising for your career and business.
The Music In Advertising course will begin January 18, 2024, with courses taking place Thursdays from 4PM – 6PM Eastern Time. Use The Form Below To Sign Up.