SYNC SUMMIT LA 2027 Agenda
THE LA SYNC SUMMIT BEGINS IN:
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
EVENT IS TAKING PLACE AT the recording club in santa monica AND ONLINE – all times are pacific time
Monday, February 8
Day 1: The Modern Sync Ecosystem
8:30 AM – 9:30 AM – In person and online
Registration & Networking Breakfast
Meet music supervisors, studio execs, brands, and creators across every sector of media.
9:30 AM – 9:45 AM – In person and online
Opening Remarks
Setting the stage: music for media is evolving rapidly – how will we evolve to meet the challenges and opportunities of the new market?
Mark Frieser, Chair, Sync Summit
9:45 AM – 10:30 AM – In person and online
Opening Keynote: The New Global Sync Economy
How streaming, global production, and digital platforms are transforming the music for media business.
Speakers to be announced
10:30 AM – 11:15 AM – In person and online
Panel 1: Film & TV — What’s Changed in the Streaming Era?
How Netflix, Amazon, and global studios are reshaping music needs, budgets, and creative expectations.
Speakers to be announced
11:15 AM – 11:30 AM- In-Person and Online
Break
11:30 AM – 12:15 PM – In Person and Online
Panel 2: Ads & Brands — Music, Customers, Experience and Strategy
How brands are integrating music into storytelling, identity, and campaign performance.
Speakers to be announced
12:15 PM – 1:30PM – In person and Online
Lunch and Networking
1:30 PM – 2:15 PM – In person and online
Panel 3: Games & Interactive: Driving excitement and gameplay through rhythm and melody
How music is used in games, apps, VR, and interactive platforms – who are the decision makers, who are the people they collaborate with on music and how you can be a part of their work.
Speakers to be announced
2:15 PM – 3:00 PM – In person and online
Panel 4: Trailers, Promos & Short-Form — High-Impact Music
The world of trailer houses, promos, and high-intensity, short storytelling. How the business works, who are the decision makers – how do they wortk with music and sound to create excitement and urgency.
Speakers to be announced
3:00 PM – 3:15 PM – In person and online
Break
3:15 PM – 4:00 PM – In Person and Online
Panel 5: The Social Media & Creator Economy and The New Sync Marketplace
How TikTok, YouTube, Instagram and other social media and media platforms are driving usage and discovery of music for sync.
Speakers to be announced
4:00 PM – 4:45 PM – In Person and Online
Panel 6: Music Libraries, Labels, Sync Agencies and Catalogs: Evolving Roles and Responsibilities
What are the roles of the sync agent, label and publisher sync departments and music libraries in general, and how are they evolving in the age of AI? How can you work with them to ensure you are connecting with the right people to connect your music to opportunity?
Speakers to be announced
4:45 PM – 5:30 PM- In-person and online
Day 1 Closing Panel: Battle of the Music Supervisors, Sync Agents and AI
Join us while we put the decision makers on the spot… we play them a spot for the first time, ask them to decide on a song for the ad, ask an AI for its choice, play the results and then ask you to vote on who’s best at syncing music to picture.
Speakers to be announced
5:30 PM – 7:00 PM – in-person and online
networking reception and Showcases
Tuesday, February 9
Day 2: Winning in Music for Media: Tactics, strategy and the Future market
9:00 AM – 9:30 AM – in-person and online
Coffee and networking
9:30 AM – 10:15 AM – In-Person and online
Keynote: What Music In Media Decision Makers Actually Want from You and Your Music
A cross-sector look at music decision makers, editors, music supervisors, coordniators and sync agents work with music and how to align your music with their needs.
Speakers to be announced
10:15 AM – 11:00 AM – in-person and online
Panel 7: The Sync Workflow — From Brief to Placement
A step-by-step breakdown of how music gets selected, cleared, and placed.
Speakers to be announced
11:00 AM – 11:15 AM – in person and online
Break
11:15 AM – 12:00 PM – in person and online
Panel 8: Metadata, Search, and Discovery: How getting organized gets gets you Found, gets you paid and gets you success.
What’s the current state of metadata in Sync, why good metadata is vital to our success as an industry and you in particular, and what tools and best practices can you employ to set yourself up for success.
Speakers to be announced
12:00 PM – 12:45 PM – in person and online
Panel 9: Pitching, Playlists and polite persuasion — Presenting Your Music Effectively
What works, what doesn’t, and how to stand out in a crowded field.
Speakers to be announced
12:45 PM – 2:00 PM – in person and online
Lunch Break
2:00 PM – 2:45 PM – in-person and online
Panel 10: Deal Structures — Fees, Royalties, and Rights
This session focuses on money and music rights. With the changes wrought by AI, tech in general, piracy, trademark infringement and corporate M&As, consolidations, it’s important to understand how financial models are evolving, and what is being done to ensure artists and rights holders get paid their fair share for their works.
Speakers to be announced
2:45 PM – 3:30 PM – in-person and online
Panel 11: AI, Technology, and the Future of Sync
This panel focuses on how AI and technology are evolving our business, and how you, by understanding this evolution, can thrive in the new market.
Speakers to be announced
3:30 PM – 4:00 PM – in-person and online
Panel 11: The Sync Tech Suite – what you need to use right now for success.
We’ll outline and showcase what technologies and services are vital for you to use to be successful in today’s market.
Speakers to be announced
3:30 PM – 3:45 PM – In person and online
Break
3:45 PM – 4:30 PM – in-person and online
Panel 12: Building a Sustainable Sync Career
How to grow from placements to long-term business and relationships.
Speakers to be announced
4:30 pm – 5:15 PM – In person and online
Closing Keynote: The Next Decade of Music for Media
A forward-looking vision of where sync is heading across all industries.
