Lars Bendix Düysen started his career in music and media business in 1998 at Bertelsmann Music Group.

He worked as product manager and a&r for several units at Bertelsmann Music Group and later at Universal Music.

In 2006 he changed industries taking on the role as Head Of Music or o2 Germany being responsible for the music download services. In Dublin he managed content business and mobile portals for o2 Ireland. From 2011 to 2013 Lars worked in o2 Germany’s Brand Experience team being responsible for all music activities including the o2 worlds and international cooperations and sponsorings.

Since 2013 Lars acts as Vice President Brand Partnership & Music Licensing at Sony Music Entertainment Germany.

He is responsible for growth of business including strategy and day to day business. Clients and partnerships include the likes of Mercedes Benz, Telefonica o2, Sony Mobile, Sky, Omega and many more.