Seth Schachner is Managing Director of Strat Americas, a Los Angeles-based consultancy that provides strategic guidance and helps clients with digital content creation, strategy, and media & technology partnerships. Strat Americas has worked with clients in digital and social music, virtual reality, artificial intelligence, and enterprise software. Recent clients include Microsoft and Smule, a social music community.
At Smule, a 43 million member social music community, Seth has been responsible for the creation of over fifty new “social video” partnerships with artists and creators.
Seth is an experienced digital media executive who spent eleven years with Sony Music, where he held senior digital leadership roles in Latin America and for Sony’s Jive Records label in New York. At Sony Music Latin America, Seth led a team of 40, and created mobile partnerships for Sony’s artists, including Shakira and Ricky Martin.
Previously, Schachner held business development roles with Microsoft, Liberty Media, Viacom, and Universal Music. Seth was one of AOL’s first content business development executives, leading AOL’s very first music channel.
A two-time graduate of Columbia University in New York, Seth also served as Chairman of Florida’s Film & Entertainment Advisory Council, which helped guide Florida on state film and entertainment growth strategies.
Seth’s articles have appeared in Venture Beat, The Guardian, and The Huffington Post. He is a frequent public speaker, and he has commented on Fox Business News, Cheddar TV, i24News, and Newsy.