All Times Are EST
11:00 – Noon: Opening Keynote: Composition For Picture, Ads and Brands With Karl Westman, Music Producer and President Owner, Soul Captain Music (Ogilvy, IBM)
A classically trained vocalist with dreams of making pop records, Karl landed an entry level job at one of the New York City’s advertising centric recording studios in the late ’70’s. He quickly moved up the ranks making his talents known as a recording engineer until he was asked to join Ogilvy & Mather as a music producer in 1981. His 40 year career is a journey of musical twists and turns. From recording engineer to Director of Music at Ogilvy, to hired gun with big ears, he has worked on the world’s most recognizable brands, collaborated with the world’s most talented artists and continues to strive for the most unique musical solutions. No matter the form – short or long, song or score, TV or film – Karl lives for the process of music making.
Noon – 12:30: Keynote: A Focus On NFTs I: What are They and How Can You Take Advantage Of Them For Your Career and Your Music With Technologist and Fan Tracks, LLC Co-Founder, Ty Roberts (Former CTO Universal Music Group)
Ty Roberts has shaped the digital entertainment world since he first began developing games in the 1980s. He went on to be part of the team that created QuickTime; to launching the first interactive albums and other innovative music products with his team at ION for artists including David Bowie, Todd Rundgren, and Primus. In 1998, Roberts co-founded Gracenote and served as Chief Strategy Officer for nearly 18 years. Gracenote’s music and TV metadata powered services offered by major CE and Audio companies around the world including iTunes, Comcast, Ford, and Mercedes. Roberts guided the company from 3 to 1700 people, ultimately managing $100M P&L as GM of Music before Gracenote was sold to Nielsen in 2016. Roberts then was named the first Chief Technology Officer for Universal Music Group, driving partnerships for Hi-Res Audio streaming, and working with artist teams to develop immersive experiences such as Hologram and Dome. Over the past several years, he has focused on strategic advising for Jay-Z’s TIDAL, the award-winning HiFi audio company MQA Ltd., and others. As co-founder of FanTracks Digital LLC, he is now working to transform the live streaming experience to one that delivers the highest levels of music and video production along with immersive, interactive elements that elevate the performances beyond what a traditional live show can deliver.
12:30 – 13:15: Panel: A Focus On NFTs II: Democratising Artist Financing with Nusic: A Demo and Conversation WIth Richard A Brownstein
Currently, Mr. Brownstein is CEO of NFTy Music an NFT Record Shop, founder of Alontrus Group, an NFT and DeFi crypto venture fund and advises on DeFi/ NFT Music related projects. Of particular note is the NUSIC platform, an NFT fractionalized bond engine, similar to David Bowie’s Bowie Bonds of the early internet with the added features of NFT, DeFi and synthetic price discover
13:15 – 14:00: A Focus On NFTs III: NFTS, The Blockchain and Fan Tokens with Kickoff Music Partner Luciana Pegorer
Kickoff Music is the solution for offering music content on a new basis, the blockchain network and the cryptocurrency market. Born from the vision of professionals with more than 20 years in the music industry with different abilities, allied to the greatest specialists in blockchain networks. Visit: www.kickoffmusic.com.br
Luciana Pegorer is a veteran executive of the Brazilian music industry and the global music marketplace frequently sought after globally as an advisor, consultant and speaker. She has served for 8 years on the Board of Merlin, the global digital rights agency representing over 20k indie record labels in 62 countries in all continents. Luciana recently co-founded the NFT company KickOff Music, built to help indie artists join the NFT ecosystem. She is also a shareholder and Chief Partnerships Officer of the startup company YFM, a monthly subscription service born to help Indie Artists Development & Promotion with a top team of A&R specialists. Luciana is a consultant for the Canadian company LyricFind and for Warner Music Brazil. Luciana organizes and curates the influential international conference “Trends Brasil Conference” held annually in Rio. A former flute player, she started out in a live concert production company, followed by seven years at Warner Music Brazil, and 15 years at her own label/publishing company Delira Musica. Luciana led the Brazilian Independent Music Association for 6 years. She also served as an Advisory Board member for WIN (Worldwide Independent Network) in the same period. She is a member of the association Women in Music (USA/Brazil).
14:00 – 15:00: Midday Keynote: Go! Music President and Music Supervisor Gary Calamar
Gary Calamar, president of Go Music, is a five time Grammy-nominated producer and music supervisor who has overseen the music on some of the most acclaimed and popular shows on television including “True Blood”, “Six Feet Under”, “Dexter”, “Entourage”, “Weeds”, “House” and “Man In The High Castle” (Amazon). Gary’s current projects include “Titans” (HBO Max) and “Three Body Problem” (Netflix) and recently completed “Cobra Kai” (Season 3, Netflix) and “Uncle Frank” (Amazon) written and directed by Alan Ball.
Gary is also a songwriter and co-wrote the song “Let’s Boot and Rally” performed by Iggy Pop and Bethany Cosentino (Best Coast) for True Blood which was named by Rolling Stone magazine as one of Iggy’s all-time best collaborations.
His debut EP as a recording artist, “You Are What You Listen To” was released on Atlantic Records to excellent reviews and airplay and has several other releases. Gary is also the co-author of “Record Store Days”, and a DJ at 88.5 KCSN.
15:00 – 15:45: The Art Of The Sync Deal: A Discussion Of The Legal Side Of Sync With Jay Cooper, Founder, West Coast Entertainment Practice, Greenberg Traurig
Jay L. Cooper’s is the founder of the LA Entertainment Practice of Greenberg Traurig, focusing on music industry, motion picture, television, multimedia and intellectual property issues. He represents individuals and companies on intellectual property matters including recording and publishing agreements for individual artists and composers; actor, director, producer and writer agreements in film and television; executive employment agreements; complex acquisitions and sales of entertainment catalogs; production agreements on behalf of music, television and motion picture companies, and all entertainment issues relative to the Internet.
Jay has guest lectured at Harvard Law School, UCLA Law School, USC Law School, USC Music School, Stanford Law School, Boalt Hall, Tulane Law School, the Florida Bar Association, the Texas Bar Association, the Practicing Law Institute, the California Copyright Conference, MIDEM, the American Film Market, the Cannes Film Festival, the American Intellectual Property Law Association, the U.S. Copyright Society, and the American Bar Association. He is also a former adjunct professor of Entertainment Law at Loyola Law School.
15:45 – 16:05: Showcase: Artist to be announced.
16:05 – 18:00: Panel: Pitching, Placement and being of Service: The Role Of the Sync Agent, How Music Supervisors Work With Them (and why and how you should work with them too).
- Steve Scharf, President and Sync Agent, Steve Scharf Entertainment
- Tamara Bubble, Founder, Sync Agent and Artist, For Goodness Sync
- Sherry Orson, Chief Creative Officer, Star Vibe Group
- Jacob Piontek, Sync Agent, Friendly Fire Licensing
- Mick Lloyd, SVP Licensing, MNRK Music Group
- Jorge Iván Martínez, Music Supervisor
Moderated by Mark Frieser, Sync Summit.
18:00 – 18:45: Daily Wellness Session: Keeping Sane In Sync – Breathwork With Rita Savoia
18:45 – 20:00: A Matter Of Music – Listening Session With Dawn Wisner-Nelson and the “A Matter Of Music” Team:
- Beth Wisner-Jahnsen (Copyright, Publishing, Contracts, PRO’s)
- Heather Ragnars (Sync Manager, Metadata, DISCO, Songwriting, Production)
- Ariella Elm (Social Media – Tik Tok, Instagram, Television Music Specialist)
Join us as we listen to songs, learn, and evaluate for Sync and Production.
You must be present to be reviewed.
Night Track Begins
20:00 – 21:00: A Conversation On Music For Japanese Brands and Content with Music Supervisor and Founder of Black Cat White Cat Music, Seiya Matsumiya
Seiya Matsumiya’s path in music began in Southern California’s thriving music scene where as a teenager he performed in a number of local indie bands. After graduating from Berklee College of Music, Seiya moved to Los Angeles to continue performing, and while sharing the stage with artists such as Flea, Maroon 5, Cat Power, Apparat, and more, he also composed for TVC, film, film trailers, and games.
In 2013 Seiya began his career as a producer of music for advertising in Hollywood, and has worked with clients in the US, Japan, and China. He has since received a number of awards including an Emmy, Clio awards, and PromaxBDA awards.
In 2018 Seiya launched Black Cat White Cat Music in Tokyo with his sister/artist Aska. In the several months since its foundation, Black Cat White Cat has worked with some of the top creators in Japan and signed a music direction/supervision partnership with TBWA\Hakuhodo.
21:00 – 22:00: Keynote Conversation With Musiio CEO Hazel Savage: AI, Music and Sync
With 15 years experience in the industry, Hazel is a music-tech lifer, guitarist and CEO/Co-Founder at Musiio. She started her music-tech journey as an early employee at Shazam and spent time understanding the pain points of the industry at Pandora, Universaland HMV before launching Musiio in 2018.
Hazel travels the world speaking at conferences and educating catalogue owners about the value of artificial intelligence integration and digital transformation in the music industry. As a female CEO in the heavily male-dominated industries of music and tech, Hazel offers a breath of fresh air and insight, with interesting and humorous anecdotes, as well as easy-to-follow explanations and digestible use cases of artificial intelligence technology.
22:00 – 00:00: Sync After Dark- Live Acoustic After Party Hosted by Carol Lester & Kati Mac
End of Day Two