n: $12CLICK HERE TO ATTEND IN PERSON

CLICK HERE TO ATTEND ONLINE

CLICK HERE TO SEE THE LIST OF CONFIRMED SPEAKERS

CLICK HERE TO CHECK OUT THE CURRENT AGENDA

The way ad agencies and brands find and use music is completely different than other media.

For example, most brands and ad agencies do not have a dedicated music person on staff, and most ads and brands make music decisions, create and license music without a music supervisor involved in the production or project.

What this means for the label, manager, publisher, agent, producer or artist working with or looking to work in ads and brands is that on a practical level, working with brand and ad agencies successfully can be a much greater challenge than working in other forms of media like TV or film.

It could be there’s a music supervisor working on a particular ad or campaign – or not.  And if not, the music decision could be made by any one of a few key people, from the ad editor to the creative director, to the brand manager, the producer, the copyrighter, the art director, right up to the CEO of the brand or Chief Creative Officer of an ad agency.

So if you’re anyone in the music industry looking to work successfully in advertising and with brands, or if you’re already doing some work in ads and brands and you’re looking to expand your business, you’ll need to know firsthand from industry experts and executives how they work, who the decision makers are and how the industry is evolving in its integration of music into its creative thinking and execution.

As for brands and ad agencies, with some notable exceptions, music has traditionally been at best a secondary concern in their development process, and at worst a decision that comes after the commercial is conceived, shot and approved by the brand.

I know this not only from my conversations with industry friends and peers, but from my own experience and thinking as a former brand manager at a public company and ad producer.

On a positive note, the way brands and ad agencies think about music is evolving, as more people in the industry recognize that better music choices lead to more effective, award-winning ads and more relevant brand campaigns.

To foster this evolution, I believe it’s vital to create a forum where industry leaders and creatives from brands, ad agencies and the music industry can converge to network, collaborate, learn from each other, and discuss how to develop an ecosystem the integrates music into messaging, ads and strategic thinking in the most effective manner possible.

The AdSync Summit is our effort to create this forum.

 The inaugural AdSync Summit is taking place from April 10-12, 2024 at the Hard Rock Hotel in NYC and online, and will gather key people from across brands, ad agencies and the music industry.  The AdSync Summit will include keynote conversations, breakout sessions, panels as well as hosted networking sessions, artist showcases and sponsored presentations.

Linked here is a list of our first round of confirmed speakers. 

If you wish to join us as a speaker, or if you are interested in sponsorship or showcasing opportunities, email Mark Frieser at mark@syncsummit.com

And if you want to attend, you can register to attend in person or online.  All attendees, in person or online will get full access to:

• All sessions in person and online.
• Showcase and networking receptions
• Networking assistance before, during and after the event.
• Copies of all presentations presented during event.
• Video Archives of the entire event.
• A list of all speakers and attendees who give their permission to share their info with attendees.

Here’s the info and links to register:

Click Here for AdSync Summit In Person Registration: $699

Click For AdSync Summit Online Access Registration: $299

I hope that you’ll join us at the AdSync Summit in April 2024 and be a part of the future of music, ads and brands.

Mark Frieser
Chair| AdSync Summit