Since 2007, Chip Herter has proven himself to be a passionate and dedicated music supervisor, working to enhance the sonic identity of brands like Coca-Cola, Microsoft, Best Buy, KRAFT, Dominos and more.
A veteran of the Agency world, Chip cut his teeth as a music producer at Crispin Porter + Bogusky in Los Angeles, where he harnessed a distinguished ability to pair the right brands with the right artists to achieve unforgettable results in synchronization. To date, Chip has supervised a number of key licenses with artists such as Alt-J, Run DMC, The Hives, Best Coast and most recently Hundred Waters for Coca-Cola’s 2015 Super Bowl campaign.
In 2104, Chip broke ground on his own music supervision agency, SYNC or SWIM. Located in downtown Los Angeles, the mission of SYNC or SWIM is to provide creative music solutions for advertising, film, TV and new media productions. SYNC or SWIM is built on the belief that music possesses a powerful ability to influence any production, and by harnessing this transformative power through their creative music supervision services, SYNC or SWIM can offer a deeper and lasting connection with a viewing audience.