Jessie LaBelle is Director of Creative Sync at AM2/Angry Mob Music, where she leads sync strategy with a creator-first approach that honors both artistic vision and business growth. She manages AM2’s creative sync team, leads business development initiatives, and serves as a key public representative for both AM2 and Angry Mob Music at industry events.
With 15+ years in music supervision, licensing, and brand partnerships, Jessie brings deep expertise in developing sync strategies that work for artists, brands, and supervisors alike. Her work has spanned major brands including Coca-Cola, McDonald’s, Levi’s, Kohler, Visa, and Capitol One, plus premium entertainment clients like HBO and Parmount. Her agency experience provided deep insight into campaign strategy, brand development, and how music supervision integrates with broader marketing objectives. This dual perspective – understanding both artist needs and brand goals – has informed major projects like the transformative Lollapalooza rebrand and Adobe x Janelle Monáe collaboration.
Jessie is also a fierce advocate for industry change. She founded the Women in Music Chicago chapter in 2016 and currently serves on their global team, creating vital platforms for mentorship and advocacy around the world. As a Recording Academy member, she’s actively involved in legislative efforts including the HITS Act and the proposed NO FAKES Act.
An in-demand speaker, Jessie has been a panelist at industry conferences throughout the US and Canada, including The Recording Academy GRAMMY U, Departures (formerly Canadian Music Week), Music Pro Summit, Women In Music, SyncSummit, and more. A graduate of Columbia College Chicago (B.A. Sound Design), she continues to shape the future of music in media through strategic partnerships and industry advocacy.
