THE AD SYNC SUMMIT BEGINS IN:

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IN PERSON AT DROM, 85 AVENUE, NYC AND ONLINE EVERYWHERE

CLICK HERE TO REGISTER


SPONSORS:  LoveCat Music | Pickle Music Studios | Cosynd | StudioNotes 

SHOWCASE ARTISTS: Julia Kwamya | Cheyenne Pohl | Connie Howard

CONFIRMED SPEAKERS AS OF TODAY (MORE ADDED DAILY)

    EXTRA ONLINE ONLY DAY: Monday, November 2 – all times in eastern time

    Keynotes and Perspectivces in ads, brands and music supervision – Link to sign up for free access to November 2 Only

    11:00 AM – 11:30 AM 

    Keynote I: Where does the music that makes great ads come from?  A Conversation with Clio Music’s Executive Director, Michael Kauffman

    The Clio Music Awards recognise the best creative uses of music in advertising, trailers and sonic branding. In this conversation, we’ll discuss music for ads and brands, the Clio Music Awards, what are the latest trends in music for advertising, brands and messaging, and how the resources of Clio Music can help you to network and connect with decision makers in at brands, agencies and music houses developing creative messaging work.
    11:30 AM – 12:00 PM

    Keynote II: Curating Authenticity:  A Conversation with Big Hug Music Group Founder and Sync Agent Jeff Powell

    Across every usage of music for all forms of media, authentic, real music with real emotions and real feelings, from real musicians leads to better storytelling, better creative work and ultimately better impact of advertising and brand messaging. And at the heart of authenticity of music is two things, the creativity of artists that make the music and the curators of music catalogues for Sync.  To be successful, a good Sync Agent must both be an expert in A&R and understanding the needs of music supervisors, creative directors and their productions. In this conversation, Jeff Powell will share his develop of Big Hug Music Group as a successful sync agency that focuses on providing a human created, human curated catalog that brings authenticity into every pitch and every project for every partner.     

    12:00 PM – 12:45 PM

    Keynote III: A Conversation on Music for Ads and Brands with Wracket Music Founder and Music Supervisor Everton Lewis, Jr. 

    Everton Lewis is one of the most successful music supervisors in branding, advertising, sports and storytelling.  He’s music supervised multiple projects for Apple, including former CEO and Executive Chairman Tim Cook’s keynote presentations and ads for the HomePod, AirPods Pro and iPhone, run Vice Canada’s music department as Head Music Supervisor and as head of Wracket Music manages and music supervises a wide range of ongoing international projects. Everton is also a passionate advocate for artists and music companies, helping them to understand and navigate the creative and practical aspects of music for media.

    12:45 PM – 1:15 PM

    BREAK

    1:15 PM – 2:00 PM

    Keynote IV: A Conversation on With Music Supervisor and WHO?MAG Founder Rob Schwartz

    Rob Schwartz is a music supervisor, serial entrepreneur, publisher, event producer and media host who’s created one of the most successful platforms for musicians.  He is also the Governor and Co-Chair of Music Education and Professional Development for the Philadelphia Chapter of the Recording Economy (The Grammys).  Rob works with legends and emerging artists across all genres of music including Hip-Hop, Pop, R&B and more to help them bring their music to every form of media production for licensing and promotion.  In this discussion, we’ll discuss his work, his company and how he works with musicians to advocate for their music and help them to navigate the world of music for media. And to add to all that, he’s looking for music for one of his current projects – specifically songs that sound similar to:

     

     – Mr. Rogers “Won’t You Be My Neighbor”

     – Donna Summer “I Feel Love”

     – The Strokes “Eternal Summer”

     

    We’ll share the link for you to submit your music to Rob during the keynote, so be sure to join us live for this one.


    2:00 PM – 2:10 PM

    BREAK

    2:10 PM – 2:55 PM

    Keynote V: Sonic Branding:  Why Every Brand Needs a Music Strategy and Music Curation – A Conversation with Mike Boris

    Many times, more than any of us would like, music is an afterthought when it comes to branding and ads.  In fact, many music decisions are made for an ad, or for a brand, after the rest of the creative work has been carefully thought out. Worse, in a good portion of these ads, there is no music supervisor, or a thought though put into how the music fits the brand’s audience, its image, its products or its messaging.  As a result of this approach, the usage of music isn’t properly optimised for messaging or the brand.  We need to change this.  It’s shown by empirical data that the right thinking around music and the right music for the right brand or ads lift’s the ad’s effectiveness and creative quality, and the perception of the brand in the minds of it’s customers. Today, we’ll talk with the Award-winning music supervisor, producer and sonic branding strategist Mike Boris about the importance of creative and practical thinking around music as it relates to products and brands and why every brand should know what they sound like and have a sonic branding strategy.  

    3:00 PM – 3:45 PM

    Keynote VI: Creating a Successful Music House: – A Conversation with Bryan Hinkley

    Bryan Hinkley’s had an amazing journey – as a musician to an artist and producer working with local and regional brands to the creation and growth of the successful music houses, Gratitude Sound, that makes and licenses music for ad agencies and brands.  In this conversation, we’ll get into Bryan’s work, from a creative and business point of view, how he works with brands, what his process is, his collaborators and ways that musicians and rights holders can learn from his work they can employ into their own practice. 

    3:45 PM – 4:00 PM

    Break

    4:00 PM – 5:00 PM

    Keynote VII: The Long and Winding Road of Music for Ads and Brands:  A Keynote Conversation with Josh Rabinowitz, Music Supervisor and founder of the Brooklyn Music Experience

    Our final conversation today is with a musician, branding and advertising executive and educator who’s responsible for the creation and licensing of over 10,000 songs for advertising and brands through his career.  Joshua Rabinowitz started his journey in ads and brands as a working musician writing and making jingles to running thematic departments of two of the industry’s biggest agencies, Young and Rubicam and Grey.  Today, as the founder of his own agency, Brooklyn Music Experience, he advises and assists major brands like Volvo, The NFL, Coca-Cola, Nike, AT&T, Proctor and Gamble and many others on their musical strategy and licensing for their ads and brands.  Beyond this, he’s a professor at Berklee, The New School, and co-instructs a Music and Ads Course with Sync Summit Founder, Mark Frieser.

    Tuesday, November 10 – In person and online

    Day 2: How the Advertising ecosystem works

    8:30 AM – 9:30 AM – In person and online

    Registration & Networking Breakfast

    Early networking with brands, agencies, and music professionals.

    9:30 AM – 9:45 AM- In person and online

    Opening Remarks

    Framing the reality: why ads and brands are the most misunderstood—and most opportunity-rich—area of sync.

    Mark Frieser, Chair, AdSync Summit

    9:45 AM – 10:15 AM- In person and online

    Opening Keynote: Who Actually Decides What Music Gets Used in Advertising?

    A top-level breakdown of the real decision-making structure inside agencies and brands, and why it’s rarely who you think.

    Speakers to be announced

    10:30 AM – 11:15 AM – In Person and Online

    Panel 1: Inside the Agency: How Creative Music Decisions Get Made

    Creative directors, music supervisors, producers, editors, and strategists explain how campaigns are built—and where music fits (or doesn’t).

    Speakers to be announced

    11:15 AM – 11:30 AM – break
    11:30 AM – 12:15 PM- In person and online

    Panel 2: From Campaign to Culture: When Ads become music dicovery platforms

    Artist and Brand tie-ins and integrations, Mercedes Benz and The Weeknd is one of many examples, are one of the main ways that new music and artists are discovered by the mass market, growing audience and bringing their audience and credibility to products and brands.  Join our discussion on how music+artist+product/brand messaging integration lifts sales and audience for everyone involved. 

    Speakers to be announced

    12:15 PM – 1:30PM – In person and online

    Lunch and Networking

    1:30 PM – 2:15 PM – In Person and Online

    Panel 3: Brand Perspective — What Brands Actually Want From Music

    Brand managers and marketing executives discuss goals, KPIs, and how music impacts campaign performance.

    Speakers to be announced

    2:15 PM – 3:00 PM – In Person and Online

    Panel 4: Why Your Pitches Fail: How Briefs are created and how to respond successfully.

    A breakdown of how briefs are written, how to interpret what they really mean, and how you can intrepret breifs to pitch your music successfully.

    Speakers to be announced

    3:00 PM – 3:15 PM – In Person and Online

    Break

    3:15 PM – 4:00 PM – In-person and online

    Panel 5: The Battle of the music supervisors and Sync Reps… and AI

    Join us while we put the decision makers on the spot… we play them a spot for the first time, ask them to decide on a song for the ad, ask an AI for its choice, play the results and then ask you to vote on who’s best at syncing music to picture.

    Speakers to be announced

    4:00 PM – 4:45 PM- In-person and online

    Panel 6: Who Do You Pitch — And How Do You Reach Them?

    Practical strategies for navigating the fragmented decision-making structure inside agencies and brands.

    Speakers to be announced

    4:45 PM – 5:30 PM – In-person and online

    Day 1 closing Keynote: Sonic Branding – why creating an cohesive, all-encompassing music strategy is essential to every brand.

    Music is the most direct conduit to the emotional response of the customer.  So why is it that so many brands have yet to truly inegrate music ideation into their brand marketing srtategy?  We’ll close out day one with a candid conversation on why every brand and product needs a sonic branding strategy, and how musicians, rights holders and technologists can service brands and agencies through working with and integrating sonic ideation.  

    Speakers to be announced

    5:30 PM – 7:00 PM – In-person and online

    Networking Reception

    Drinks, introductions, and deal-making.

    Wednesday, November 11

    Day 3: Execution, Strategy and the future of music in Ads and with Brands

    9:00 AM – 9:30 AM – In-person and online

    Coffee and Networking

    Early networking with brands, agencies, and music professionals.

    9:30 AM – 10:15 AM- In-Person and online

    Keynote: Why Music Is Finally Moving Up the Creative Priority List

    How and why brands are beginning to integrate music earlier—and what this means for opportunity.

    Speakers to be announced

    10:15 AM – 11:00 AM – in-person and online

    Panel 7: Sonic Branding — Beyond the One-Off Placement

    How brands are building long-term identity through music—and how to participate in that process.

    Speakers to be announced

    11:00 AM – 11:15 AM – in person and online

    Break

    11:15 AM – 12:00 PM – in person and online

    Panel 8: Custom Music vs Licensed Music — What Wins and Why?

    When do brands choose original composition vs licensing—and how are those decisions evolving?

    Speakers to be announced

    12:00 PM – 12:45 PM – in person and online

    Panel 9: Music in Social, Digital, and Experiential Campaigns

    How music is used across TikTok, Instagram, YouTube, and live experiences—and how this differs from traditional ads.

    Speakers to be announced

    12:45 PM – 2:00 PM – in person and online

    Lunch Break

    2:00 PM – 2:45 PM – in-person and online

    Panel 10: The Economics of Ad Music — Fees, Buyouts, and Value

    Understanding deal structures, budgets, and how to price your work in advertising.

    Speakers to be announced

    2:45 PM – 3:30 PM – in-person and online

    Panel 11: AI, Data, and the Future of Music in Advertising

    How AI and data-driven insights are beginning to influence music selection and campaign development.

    Speakers to be announced

    3:30 PM – 4:00 PM – In person and online

    Networking Break

    4:00 PM – 4:45 PM – in-person and online

    Panel 12: Building Long-Term Relationships With Brands and Agencies

    How to move from one-off placements to ongoing partnerships.

    Speakers to be announced

    4:45 PM – 5:30 PM in-person and online

    Closing Keynote: The Next Era of Advertising and Branding: Music as Strategy from the beginning of ideation, not an afterthought in post-prodcution

    A forward-looking vision of how music will be integrated into brand thinking over the next decade.

    Speakers to be announced

    5:30 PM – 7:00 PM – in person and online

    Networking reception