Josh singlehandedly has made music an irrefutable part of branding discussion, placing its importance under a global spotlight.
Rabinowitz has produced, supervised and negotiated over 10,000 tracks for Branded Content, Television, Film, Social Media, and Major and Indie Recording Labels reaching billions of consumers and fans, including over 50 tracks for Super Bowl ads. As a performer, bandleader, trombonist and recorder virtuoso, he has performed over 2000 shows with his band The Second Step.
Artists Produced include Macy Gray, Rihanna, Sia, Chuck D, Run DMC, LL Cool J, Black Eyed Peas, William S Burroughs, Celia Cruz, Thalia, Paulina Rubio, Harry Connick Jr., Max Richter, Ramsey Lewis, Los Lonely Boys, Bo Bice, Cyndi Lauper, Anastacia, Smokey Robinson, Mark McGrath, Reba McEntire & LeAnn Rimes, Natasha Bedingfield, Ana Gabriel, etc.
Grey Music Seminar at Cannes
He created, curated and produced the Grey Music Seminar at the Cannes Lions Festival of Creativity presenting such icons as Lou Reed, Yoko Ono, Iggy Pop, Tony Bennett, John Legend and Donovan, Patti Smith, Debbie Harry, Marilyn Manson, Pussy Riot, Courtney Love, and Little Steven Van Zandt.