A Chartered Accountant by profession, Simon has been Finance Director of Companies including PC World Business, Wigan Athletic & DW Stadium, and music distribution company Total Home Entertainment (THE).

In the last 8 years he has immersed himself in the world of fragrance and brand licensing working with the largest players in the Celebrity & Lifestyle fragrance & beauty category and with such names & brands as Lambretta, Westlife, Katy Perry and Katie Price (Prism Parfums).

Simon is constantly on the look out for the next big thing and has been described as an A&R man for perfume. He manages the superb Manchester band Kassoma – Simon Moorehead