Starts April 16, 2026 – Limited Enrollment – 50% Off Until October 30

If you want to break into the world of advertising, build real connections with decision makers, and get your music heard and placed in campaigns for top brands, the Music in Ads course is your path to success.
This is the only immersive, eight-week course of its kind, designed to give you the practical tools, insider knowledge, and direct guidance you need to succeed in advertising—a world of music very different from film, TV, or streaming.
The program is led by two of the most respected figures in music and advertising:
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Joshua Rabinowitz – former head of music at Young & Rubicam and Grey, who has placed and composed over 10,000 songs for major ad campaigns and brands over three decades.
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Mark Frieser – Founder of Sync Summit, veteran music supervisor, sync agent, brand manager, marketer, and ad producer for companies like IDT, Nielsen, and leading global brands.
Together, they’ve distilled decades of hard-won experience into a hands-on course that shows you exactly how brands and agencies use music—and how you can make them use yours.
What You’ll Get
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Eight weeks of intensive, two-hour live classes covering every stage of the process: from creative ideation to licensing deals and brand partnerships.
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Weekly office hours with Josh and Mark for one-on-one guidance, feedback, and career strategy.
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Action-based weekly exercises using real briefs, group projects, and presentations to brand managers and ad creatives.
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Insider insight into how brands and agencies make music decisions, and how you can stand out.
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Step-by-step training on preparing your catalog for ads: research, pitching, metadata, negotiation, contracts, and ad-specific licensing.
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Downloadable reference docs and templates to guide your workflow, deals, and career.
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Video archives of every class and office hour—so you can revisit the material anytime.
This is not theory—it’s an actionable roadmap to becoming a trusted music partner for agencies and brands.
Lesson Plan Overview
- Week 1: The Evolution of Music in Advertising – history, dynamics, and why brands need you.
- Week 2: The Creative Process (Ad/Brand Perspective) – how campaigns are built and where music fits in.
- Week 3: The Creative Process (Artist/Exec Perspective) – connecting, collaborating, and becoming a go-to partner.
- Week 4: The Business of Music in Ads – entry points, licensing deals, negotiations, contracts, and key documents.
- Week 5: Getting Sync-Ready – prepping your music, metadata, communications, briefs, and best practices.
- Week 6: Sonic Branding – how brands design sound identities and how you can play a role.
- Week 7: Technology & the Future – navigating AI, new platforms, and disruptive trends in advertising.
- Week 8: Q&A / Capstone – review, open questions, and personalized career guidance.
Why This Course?
Advertising is one of the most competitive—and lucrative—fields in music. By the end of this course, you’ll:
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Understand exactly how brands and agencies work, and how to approach them.
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Be equipped with practical tools, templates, and strategies that get results.
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Have a clear roadmap for turning your music into opportunities, placements, and partnerships in advertising.
Key Details
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Course Start: April 16, 2026
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Schedule: Thursdays, 4PM – 6PM ET
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Cost: $1,999 → $999 until October 30 (50% off early registration)
👉 This is a rare, career-changing opportunity to learn directly from two industry veterans who have placed thousands of songs and built careers in advertising and branding.
Click here to learn more and sign up.
