9:30 AM – keynote

Keynote: WHat’s Coming Up In Music For Media In 2027?

AI, tech, industry consolidation, new creative works – what do industry changes and the evolution they shape mean for artists, rights holders, music supervisors and the industry at large? 

10:15 AM – roundtable discussion

What’s Happening in Streaming, Film and TV Music?

How can you connect your music to the people who need it? And how can your music help supervisors tell great stories in their film, streaming, and TV projects? That’s what we’ll explore today.

Join our panelists as they discuss how they navigate creative challenges—like finding the exact piece of music that captures the emotion of a scene—as well as practical challenges such as budget, legal clearance, copyright confirmation, and timing. They’ll also touch on “soft” factors, including managing stakeholder expectations, navigating interpersonal politics around music usage, and how you can effectively support the process.

11:15 AM – networking break

11:25 AM – One-on-one chat on…

How AI Is Changing the way sync works.

In this discussion, we’ll have a candid conversation on how AI is shaping the industry – for good and bad.  How is it making music more accessible?  How is it affecting the way people deliver music?  What about AI-Generated services?  We’ll discuss how the new tech affected you, your business and your music.

11:55 AM – roundtable discussion

A Focus on Generative AI:  how will music-making platforms Effect us?

Generative AI platforms – meaning 

12:40 PM – lunch break and introductions

1:35 PM – Showcase – RB Stone

1:45 PM – One On One Conversation with… 

sarah chapeck, Music Supervisor, Black and White 

Starting out in the world of production and trailer music, she built up music supervision credits with production company Herzog & Co. working on creative content for Amazon, Disney+, and Apple before coming on board with black & white. 

Since joining the B&W team, Sarah’s credits include Wednesday, Overcompensating, The Penguin, The Summer I Turned Pretty, Mr. & Mrs. Smith,, The Equalizer, School Spirits, The Wilds, Catherine Called Birdy, and more. 

2:15 PM – keynote

A Keynote Conversation With Joel C. High, Founder and CEO, Creative Control

This afternoon keynote will focus on storytelling from the studio perspective:
How do studios work with music—from the top level down to individual projects? What are their priorities? Who do they collaborate with? How do they manage their relationships with music companies and musicians? And how can you work with them?

2:45 PM – networking break

2:55 PM – roundtable discussion

Connecting your music to opportunity, part 1: Sync Agents

Sync agents are the bridge between music makers and the decison makers that use music in their projects – and in this panel, we’re featuring a conversation with the people and companies who have the relationships, experience, and networks to connect you and your music to real opportunities.

They’ll discuss how they work, who they serve, what they look for when evaluating music to represent, what they expect from you—and what you should (and shouldn’t) expect from them.

3:45 PM – networking break

3:55 PM – workshop

Connecting your music to opportunity, part II: working with productIon music libraries, Publishers and building your own practice.

Production music libraries and publishers are some of the most important music resources for all types of audiovisual media. 

And, for musicians, they represent an important way to connect music to opportunities for music licensing. 

Some of these companies act similarly to sync agencies, where they pitch music on an individual basis, and some provide entire catalogues on a blanket license basis to their clients.  What they both have in common is that they act as primary music sources for sync, and they are always looking for great music.

On this panel, we’ll discuss how publishers and production music libraries work with musicians and their clients, their business models and how you can work with them to help you succeed in getting your music licensed.

4:45 PM – Networking Break

Networking Break

5:00 PM – Spotlight Conversation

insanely great creative:  How music makes ads and brand campaigns more memorable and effective. 

When integrated effectively into an ad or a brand campaign, music can transform the quality and effectiveness of a commercial, a brand or an entire product campaign.

This panel features a conversation with key music creatives from the advertising world where we will view and discuss some of the most impactful uses of music in advertising based on 2026 Clio Music winners, why they are so effective, and why the music that was used was central to their success.

5:45 PM – keynote

day one concluding keynote: THE WORK OF MUSIC SUPERVISOR, DJ AND SONGWRITER GARY CALAMAR

6:15 PM – Networking and Showcases

Tuesday, February 3

Day 2

10:00 AM – Keynote

Morning Keynote: The World of Trailer Music: A Conversation with WildCard Creative Group’s Jordan Silverberg 

10:45 AM – Networking break

10:55 AM – roundtable discussion

Trailers and Promos – Creating and licensing music for marketing content

The mission of trailers and promos is to market content—and the music used in them is central to their impact.

Sound design, creative music editing, and overall musicality are crucial to making trailers and promos exciting, compelling, and actionable. The right music can transform a passive viewer into someone who streams a series, buys a ticket, or heads to the theater.

This panel features experts from trailer houses, network promo departments, and leading music creators who will break down how music for trailers and promos works—and where the opportunities are for you in this dynamic sector.

11:45 AM – Networking break

11:55 PM – ROUNDTABLE DISCUSSION

Sync Global, Sync Social: Expanding Opportunities in music licensing 

This panel will zoom out beyond typical opportunities and markets to explore how you can work in global markets and social media campaigns.

First, let’s look at the global landscape. The most successful artists, agencies, labels, and publishers in sync don’t limit their pitching and outreach to North America—they go global.

Every major studio and streaming service is now producing series and films for major international markets, including East Asia, India, the Middle East, Latin America, Europe, Africa, and Oceania.

And it’s not just TV/streaming and film—it’s games, ads, trailers, promos, and social media content as well.

Why is this important? Because a significant amount of the music used in these productions—about 30% from our experience—comes from artists and resources outside the local market.

Beyond that, there’s a major uptick in the use of music in social media campaigns for brands and content creators who need high-quality, cost-effective music for their reels, stories, and posts.

Podcasts also continue to grow into a solid business opportunity, representing yet another expanding market for your music.

This panel brings together global and social media music supervisors and other decision makers to discuss emerging opportunities in these markets, what they expect from you, and how you can connect your music to international and social media sync opportunities.

12:45 AM – SPOTLIGHT CONVERSATION

what makes hits?  A Chat with Hit Songs Deconstructed’s David Penn

1:00 PM – lunch and networking

Lunch Break – meet, eat and greet

During lunch on both days of Sync Summit LA, we’re putting the spotlight on you. Every attendee—both in-person and online—will get 60 seconds to introduce themselves and share a 30-second sample of their music (you’ll submit your sample before the event, and we’ll play it right after your intro).

It’s a fun, practical way to connect who you are and what you create with our speakers, sponsors, and fellow attendees.

2:00 PM – keynote

A conversation with music supervisor and Guild of music supervisors board member Chris Mollere

3:00 PM – Networking break

3:10 PM – roundtable discussion

Music, Ads and Brands: How do agencies and brands work with music and how can you work with them? 

The way ad agencies and brands work with music is very different from any other area of media. To succeed in this space, you need to understand who the players are, what they expect, what they need, and how they collaborate with artists and music companies on a practical level.

This includes knowing why brands and agencies use music, understanding key industry terms like ideation and sonic branding, and recognizing the full range of music resources they rely on—from labels and custom music houses to artists, publishers, sync agents, music libraries, and more.

This panel brings together music supervisors and creative leaders from brands and ad agencies to discuss their process, their business, and how you can effectively engage with them and their projects.

3:50 PM – Networking Break

4:00 PM – keynote conversation

A Conversation with ron broitman, EVP, Global Sync, Warner Music Group

4:30 PM – Networking Break

4:40 PM – spotlight chat

A chat with with producer and audio technologist Terence Dover

5:00 PM – Networking Break

5:10 pm – Keynote

CONCLUDING KEYNOTE: the past, present and future of music with Jay Cooper, Chair, West Coast Entertainment practice, greenberg taurig

For our final discussion, we’ll explore what’s ahead for the industry in the coming year—from studio shifts to emerging technologies to new opportunities and challenges. We’ll look at what’s changing, what’s coming next, and how you can stay aware, adapt, and ultimately thrive in the year ahead.

6:00 PM – Closing reception

A Word ABout Our Sponsor Ghidrah Music