Joshua Burke is the Global Head of Music & CultureMarketing for The Coca-Cola Company. 

Joshua leads the company wide development and execution of initiatives related to music and culture marketing across the Coca-Cola Company varied brands and initiatives.

Beginning his career as a musician and working in the music industry all his life, Joshua carries a wide range of knowledge and expertise in the music industry and the convergence with brand marketing, innovation and strategic excellence.

Prior to rejoining Coca-Cola in 2021, Joshua served as SVP, Strategic Marketing & Enterprise Partnerships at Universal Music Group based in London and Los Angeles, where he collaborated with various labels and artists to build best-in-class, award winning collaborations with the world’s biggest brands and artists across the globe. His accolades include the development of large-scale global music partnerships with the likes of Coca-Cola, Samsung, LEGO, Perond Ricard  and FIFA; many of which were first to market, both in terms of innovation and leveraging completely new music partnership models.