Katrina Balcius is a business development and customer success expert in the music tech world. She is currently based in Los Angeles helping music professionals adopt DISCO, a music file sharing and workflow platform built by music supervisors.
Katrina guides music teams at the likes of Amazon Studios, Viacom, Saatchi & Saatchi and many more to maximize creative wins by removing tedious work, streamlining collaboration and focusing more on the fun parts of the job.
Before joining DISCO in 2017, she spent years in the San Francisco music tech space helping rights holders protect their intellectual property in the online use of their music and visuals. Her desire to work with artists and music motivated a change of career, leading to her role in creative sync and A&R at Silver Side Productions, a boutique music licensing company.
Working at the intersection of sync and tech, she possesses a unique perspective of how both sides operate and the many ways they can complement each other. She finds it deeply rewarding to educate and empower other companies to work faster and smarter to achieve their goals.