Koki Yamashita is a Group Manager, Content Development at Coca-Cola Japan. He leads content strategy and Integrated Consumer Experience (ICX) for sparking and energy brands including Coca-Cola. Prior to joining Coca-Cola, Koki held a senior role at TBWA on Apple account. Born and raised in Sapporo, he developed his professional career in Atlanta, Seattle, Los Angeles, Bangkok and now lives in Tokyo, always with a pair of Technics SL-1200 turntable (but not a microphone).