Ron Thaler, Ron Thaler, Head of Music, Soda Box Music, Multi-Grammy Producer
A 3-time Grammy & 11-time #1 Billboard Music Producer & Multi-Instrumentalist best known for his work on Alicia Keys “No One” and his recurring role on NBC TV’s primetime series “Lipstick Jungle” (alongside Brooke Shields and Andrew McCarty), Ron Thaler’s contributions can be seen on more than 450 recordings, his musical work having been heard upwards of 30 billion times and garnering 6+ billion views.
Originally from Israel via the west coast of Canada, Ron has called NYC home for the last 20 years. He has worked with multi-platinum selling artists Rob Thomas, Sophie B. Hawkins, David Guetta, Alicia Keys, Slash, Taj Mahal, Willie Nelson, Debbie Gibson, Moby, Lana Del Rey, Jewel, Gwen Stefani, John Legend, Dweezil Zappa, Simaku, Ashlee Simpson, Sarah McLachlan, Al DiMeola, Judie Tzuke, and many many others. He is a highly visible fixture in Sony, Warner, and Universal label efforts, was instrumental in the recent explosion of New Zealand artists onto the world stage (Anita Prime, Lorde, Kimbra/Gotye), and is currently working on international projects with Shy’m (Warner France), Wyclef Jean (UMG), and with Carlos Sadness (Sony Spain).
Ron’s catalogue has itself benefitted from more than 250 music placements on The Cartoon Network, Coca-Cola, McDonald’s, ESPN, MTV, Bravo, and with The Nashville Predators (NHL Hockey); on primetime TV programs The OC (Fox), One Tree Hill (WB), Lipstick Jungle (NBC), Laguna Beach (MTV), Sweet Sixteen (MTV), Rodzinka (PL), The Ellen DeGeneres Show (WB), Auckland Daze (TVNZ), and Canada AM; and on major motion pictures Monster-In-Law, Tilt, Skiptracers, Sex Chronicles, 3 Vignettes, La Tropical, Bright and Almost Famous, featuring A-listers Jane Fonda, Jennifer Lopez, Danny Aiello, Angie Harmon, Joy Lenz, Brooke Shields, Andrew McCarty, and Tom Braidwood.
As Head Of Music and one of the founding partners at Soda Box Music, Ron’s work focusses on crafting impactful and character-driven custom music tracks for clients, expanding the Soda Box Music roster of artists and creators, and curating and propelling SBM’s unique brand and catalogue offerings into the hands of music supervisors, filmmakers, video-game creators, mobile companies, advertising firms, and boutique industry players.
“…I truly believe that great music is created in intimacy, not 1’s and 0’s. Emotions will trump reason every day of the week. As a producer and creator, I seek out people who have tremendous natural musical character, and who demonstrate true promise and integrity in their artistry. As a business person, I listen for perfect imperfection, that x-factor that is elusive and undeniable, and spend my time watching audience reaction more than the performer on stage. Where these two paradigms meet, and for those who have mastered both, market success is guaranteed, be it through song sales, syncs, streams, or sound stages. Quality always produces results, character always reigns supreme…”