I first stepped on a professional stage at sixteen, opening for Daddy Yankee and Don Omar as Latin music went global. While performing, I kept thinking about the business behind the music. I studied Music Business at the University of Westminster, founded Vive Da Music, and spent a decade building catalogs and structuring rights with Sony, Universal, BMG and Live Nation.
What I found was a paradox. Latin music was outpacing every other genre in streaming, yet it remained almost invisible in sync across film, TV, advertising and games. The demand was there. The infrastructure was not.
Today I lead Synclat, the first Latin Music Sync Engine, built on cultural intelligence, deep metadata and modern licensing infrastructure. Latin music is not underperforming. It is underbuilt.
