SYNCSUMMIT NY @ Parlor NY

All sessions take place in a “Talk Show” Q&A format encouraging a dialog between attendees and speakers.

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Agenda – Day One – 15 June 2015

8:30 AM – 9:30 AM – Registration and Networking

9:30 AM – 10:15 AM – One On One Conversation

How do major artists work with brands?  let’s find out! A chat with… 

  • Jennifer Justice, EVP, Strategic Marketing and Business Development, RocNation

MODERATOR:

 10:15 AM – 11:15 AM – Roundtable Discussion

$$$$$+audience = artists+brands

Artists and brands can do more together to generate audience, positive messaging and revenue than they can separately, but the question is how? How does the artist – and those working on the artist’s behalf – take a sync or a composition for an ad from a one-time revenue event to a long-term audience and revenue maker? And how do brands best use their relationship with artists to create positive buzz? These are the questions our panelists will attempt to answer on this panel.

PANELISTS:

MODERATOR:

 

11:15 AM – 11:30 – Music Interlude
Marcelo Guima

11:30 AM – Noon – One-On-One Chat

The arc of Sync, Production and Visuals

MODERATOR:

 

Noon – 1:00 PM:
LUNCH BREAK

1:00 PM – 1:30 PM – One-On-One Conversation
Music in Video Games/Trailers – a chat with

1:30 PM – 1:45 PM – Two-On-One Conversation
Simplifying music discovery and clearance with Songtradr.

1:45 PM – 2:45 PM – Roundtable Discussion
Play Ball: The Art Of Pitching Music for Film/TV/Branding/Trailers/Gaming

In the world of creative song plugging, publishers are now faced with an abundance of music coming from other sources i.e., fellow publishers, licensing companies and independent artists flooding the desks of all music supervisors. We will explore how best to get on the radar of these supervisors to win the prize of getting your music placed.

PANELISTS:

MODERATOR:

2:45 PM – 3:00 PM – One-On-One Chat
Pay to Play?  No Way! Making sure you get a Fair Deal

3:00 PM – 4:00 PM – Roundtable Discussion – Sponsored by Hollywood Elite Composers
We like to score – making original music for visual and interactive. (panel sponsored my Hollywood Elite Composers)

Sometimes, someone else’s music just doesn’t work for a project – a brand, TV show, video game – whatever – needs its own music – something that fits the project in a way that a licensed work may not or cannot.

So, how is the choice made to use original music? What’s the decision process? And if you’re a music maker or represent one, how do you connect with and successfully work with projects? That’s what we’re talking about.

PANELISTS:

MODERATOR:

4:15 PM – 5:00 PM One-On-One Conversation
How does music discovery and usage work at an agency?

5:00 PM – 6:00 PM – Roundtable Discussion
How can you make the job of the music supervisor easier?

This is probably the most important panel of the Summit. We’re going to hear from music supervisors and producers what their needs are, what the challenges of their jobs are and how you, as someone who wants to work with them on projects, can help them do their jobs easier.

PANELISTS:

MODERATOR:

6:00 PM – 8:00 PM – Reception and Showcases

Agenda – Day Two – 16 June 2015

9:00 AM – 10:00 AM – Registration and Coffee

10:00 AM – 10:45 AM Two-On-One Chat
How can artists and brands complement each other? Let’s find out!

  • Mark Huffman, Executive Production Manager, Procter & Gamble
  • c. allen bargfrede, Executive Director, Rethink Music. Associate Professor, Music Business Berklee College of Music

10:45 AM – 11:45 AM – Roundtable Discussion
Music is the Massage: Brands, Ads and You

We spoke a lot about brands and music, but this panel is a little different – this one is specifically about how agencies work as a bridge between their brand clients and the music community. How do they source music? What are their needs? What are the best practices they employ? And how can you work with them? And why do agencies and music supes work with them? That’s what this panel is all about.

PANELISTS:

MODERATOR:

11:45 – 12:00 PM
A 1-on-1 chat with The CEO of Audiodraft

Noon – 1:00 PM
Lunch Break

1:00 – 1:30 PM – One-On-One Conversation
Music Supervision – projects, practices and placements

1:30 PM – 1:45 PM – One-On-One Conversation
An Artist Spotlight –  XMAS 365/24/7

 1:45 PM – 2:45 PM – Roundtable Discussion
The Visuals and Music I: Short Form and TV

Out of all media, TV and short form video (read online) is the medium that uses the most music. Part of that is that there are more TV projects and original Internet programming than video games, film, or ads. More cues, more channels and more shows. And that makes it one of the most important places for music owners and creators looking to place music.

This panel talks about what makes TV different and how you can employ best practices to get your music onto TV projects.

PANELISTS:

MODERATOR:

2:45 PM – 3:00 PM – One-On-One Chat
The importance of Sync to publishing

  • Danielle M. Aguirre, General Counsel & SVP, Business Affairs, National Music Publishers’ Association

3:00 PM – 4:00 PM – Roundtable Discussion
Music and Visuals II: Longform and Film

 Everyone wants to get his or her music into film (duh). This panel brings together people involved in the creative, process and development of music scores and syncs for film projects to discuss best practices, ways, means, challenges and opportunities for people looking to get music into film projects.

PANELISTS:

MODERATOR:

4:00 PM – 5:00 PM – Listening Session
Bring in your music and we’ll listen to it

 Give us a one-minute music sample – We’ll give you an upload link once you register– and we’ll play it to a panel of experts – and everyone at the event – and get their thoughts…

5:00 PM – 5:30 PM – On-On One Chat
Bank Robber Music: A Case Study In Sync

CONFERENCE ENDS

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Workshops – Day 1 – 15 June 2015

11:15 AM – Noon PM:

SYNC WORKSHOP – Music In Advertising

1:45 PM – 2:30 PM:

SYNC WORKSHOP – Getting in Sync Internationally

A first come, first-served intimate discussion strictly limited to 50 people with a key music supervisor/licensing executive

3:30 PM – 4:15 PM:

SYNC WORKSHOP – Video Games

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Workshops – Day 2 – 16 June 2015

10:30 AM – 11:15 AM:

SYNC WORKSHOP – Getting your Music Synced with Rumblefish
First come, first-served intimate discussions strictly limited to 50 people with a key music supervisor/licensing executive.

11:15 AM – Noon PM:

SYNC WORKSHOP – The Practicalities of Placement with Songtradr
First come, first-served intimate discussions strictly limited to 50 people with a key music supervisor/licensing executive.

1:45 PM – 2:30 PM:

SYNC WORKSHOP – The Artist Perspective – Why Sync Matters

A first come, first-served intimate discussion strictly limited to 50 people with a key music supervisor/licensing executive

3:15 PM – 4:00 PM – 

SYNC WORKSHOP – Music in TV and Film

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