SYNC SUMMIT HOLLYWOOD @ The SLS Beverly Hills:

AGENDA AND WORKSHOPS – Register by online to save $100

All sessions take place in a “Talk Show” Q&A format encouraging a dialog between attendees and speakers.

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Agenda – Day One – September 8, 2014

8:00 AM – 9:00 AM:
REGISTRATION AND NETWORKING

9:00 AM – 9:45 AM:
KEYNOTE: LOOMING MUSIC AND VISUALS TO CREATE COMPELLING ENTERTAINMENT

This keynote features two of the top creators in the worlds of music and media discussing the process of creating engaging, compelling entertainment. 

SPEAKERS:

MODERATED BY:

9:45 AM – 9:50 AM – Performance by Never Give Up featuring Steve Smith/Dirty Vegas 


9:50 AM – 10:45 AM:
PANEL DISCUSSION: BANDVERTISING
(Artist X Sync) = AudienceRevenue²


It’s a fact that artists (and the people that work with them) need to expand the ways and means used to promote production and generate revenue. Sync and brand affiliation are the fulcrum for artist development – having a song affiliated with a hit show or a multi-million dollar ad campaign is one of the surest ways to build audience and ultimately revenue. Join our experts on branding, sync and promotion as they discuss the ways and means artists build their presence in the 21st century.

PANELISTS:

MODERATOR:

 

 

10:45 AM – 11:00 AM:

11:00 AM – 11:45 AM:

KEYNOTE

Musactivity: How music, brands and interactive media converge to build awareness and revenue

SPEAKER:

 

 

MODERATED BY:

11:45 AM – 11:50 AM – Performance by:

11:50 AM – 12:45 PM:
PANEL DISCUSSION

Musactivity: How music + interactive media = possibly the best way to build discovery, audience and revenue

Some of the biggest deals in sync, brand affiliation and composition are taking place in the video game sector. Industry experts and artists discuss how music is used in video games and interactive media and where the challenges and opportunities are for rights holders and music makers.

PANELISTS:

MODERATOR:

  • Steven Masur – Partner, Cowan DeBaets Abrahams & Sheppard LLP

12:45 PM – 1:00 PM: PRESENTATION

 

 

1:00 PM – 2:00 PM:
LUNCH BREAK

2:00 PM – 2:15 PM: PRESENTATION – THE SHAZAM EFFECT

Why Sync is the future of artist discovery, awareness, promotion and revenue Creating a better marketplace for composers, rights holders and users of music in visual media

SPEAKERS:


2:15 PM – 3:00 PM:
KEYNOTE
Syncing Up with Reality: Music for Television – an in-depth discussion and breakdown

SPEAKER:

 

 

MODERATOR:

 

 

3:00 PM – 4:00 PM:
PANEL DISCUSSION
TV is King: Making and Syncing Music for Television

With tight budgets and deadlines – and a constant need for music, TV production is one of the best places for a rights holder, composer or artist to build a productive, lucrative, long-term relationship with a music supervisor. But to do it, you’ve got to get in the door. And, once you’re in the door, you’ve got to deliver consistent quality on-time and on-budget. This panel features a candid discussion of the best practices, creative considerations and ways and means of working with TV production.

SPEAKERS:

MODERATOR:

4:00 PM – 4:45 PM:
ONE-ON-ONE CHAT AND PERFORMANCE:

This keynote will feature a breakdown of the creative process between writer, music supervisor and show runner.

FEATURING:

 

 

MODERATOR:

 

4:45 PM – 4:50 PM – Performance by:

 

4:50 PM – 5:45 PM:
PANEL DISCUSSION
Making Music for Media: Placement and Original Composition

This panel is a showcase of the process, the people and the products of original composition for visual media featuring top music composers, supervisors and producers.

PANELISTS:

MODERATOR:

5:45 PM – 6:15 PM:
THREE-WAY CHAT AND PERFORMANCE:

This keynote will feature a breakdown of the creative process between writer and music supervisor to loom music and the visual narrative.

FEATURING:

 

MODERATOR:

 

Agenda – Day Two – September 9, 2014

9:00 AM – 10:00 AM:
KEYNOTE CONVERSATION – BRANDVERTISING
The Music Is The Massage: Advertising, Branding and Music

How music is used to enhance a brand’s image and presence, and how artists and rights holders work with brands is the subject of this conversation. What do brands require to develop the perfect messaging? How does music play into a brand’s image? And, how does working with a brand benefit an artist short and long term?

SPEAKERS:

MODERATOR:

 

9:45 AM – 9:50 AM: – Performance by Hope Cassity

9:50 AM – 10:45 AM:
PANEL DISCUSSION – BRANDVERTISING
The music is the massage: Advertising, Trailers, Brands and Marketing

How does music loom into a brand image? How does this translate into greater sales and a more positive brand image? And how do rights holders and composers work to meet the needs of advertisers and brands? This discussion will feature experts from brands, trailers and ad firms and how they use music to sell product.

PANELISTS:

MODERATOR:

10:45 AM – 10:55 AM:
NETWORKING BREAK

10:55 AM – 11:55 AM:
PANEL DISCUSSION – THE PRACTICALITIES OF PLACEMENT
Changing Business Models of Music in Visual Media

This panel spotlights the ways and models, new and old, that content owners, creators and music supervisors use for administration, discovery, asset management and deal negotiation, with particular attention paid to the best practices, services and tools that are most successful and more efficient.

PANELISTS:

MODERATOR:

  • Shawn LeMone – Vice President and General Manager, Film & Television Media Department, ASCAP

11:55 AM– 1:00 PM:
LUNCH BREAK

1:00 PM – 1:45 PM:
KEYNOTE: FILM
The Vanguard Keynote is presented by a key member of the music or entertainment community.

KEYNOTES:

MODERATOR:

 

1:45 PM – 2:45 PM:
PANEL DISCUSSION – CINEMA
Music and Film: Composition, Sync and Placement

The right music can make a scene come alive. On this panel, we’ll compare and contrast the ways and means music supervisors, cinematographers and directors bring together music with cinema.

PANELISTS:

MODERATOR:

 

 

 

2:45 PM – 3:00 PM:
NETWORKING BREAK

3:00 PM – 3:45 PM:
KEYNOTE CONVERSATION

 

MODERATOR:

 

3:45 PM – 3:50 PM: Performance by 

3:50 PM – 4:45 PM:
PANEL DISCUSSION – KNOW YOUR RIGHTSHOLDERS
Publishers, Labels, Placement and Sync

This panel is all about how publishers and labels work with artists and music supervisors in a challenging environment to promote, monetize and place music and composition in visual and interactive media.

PANELISTS:

MODERATOR:

4:45 PM – 5:00 PM:
NETWORKING BREAK

Performance by: Pierce Driessen

5:00 PM – 6:00 PM:
Three-On-One – The Rest of America:
Opportunities in Latin America and Brazil

The market for Brazilian and Latin Music, i.e., the rest of American, comprises hundreds of millions and people and transactions and a huge and growing part of the sync and placement business.   This panel features music supervisors and executives gathering to take a serious look at the challenges and opportunities in doing business in Brazil and Latin America.

PANELISTS:

MODERATOR:

CONFERENCE ENDS

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Workshops – Day 1 – September 8, 2014

9:45 AM – 10:45 AM

SYNC WORKSHOP – Music in Visuals
First come, first-served intimate discussions strictly limited to 50 people with a key music supervisor/licensing executive.

11:45 AM – 12:45 AM:
SYNC WORKSHOP – Practicalities of placement

A first come, first-served intimate discussion strictly limited to 50 people with a key music supervisor/licensing executive

2:30 PM – 3:30 PM:
SYNC WORKSHOP – TOMATOSHARK

 

3:30 PM – 4:30 PM:
SYNC WORKSHOP – Practicalities of placement

A first come, first-served intimate discussion strictly limited to 30 people with a key music supervisor/licensing executive

4:30 PM – 5:30 PM:
SYNC WORKSHOP – Advertising

A first come, first-served intimate discussion strictly limited to 30 people with a key music supervisor/licensing executive

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Workshops – Day 2 – September 9, 2014

 

9:45 AM – 10:45 AM:
SYNC WORKSHOP – Practicalities and Pitfalls in Music Clearance

 

10:55 AM – 11:55 AM:
SYNC WORKSHOP – Listening Session With Lyric House Publishing and Music Supe Jordan Passman

1:50 PM – 2:50 PM:
SYNC WORKSHOP – Cue Sheet Workshop

3:00 PM – 4:00 PM:
SYNC WORKSHOP – TV and Music

4:30 PM – 5:30 PM – Video Games

A first come, first-served intimate discussion strictly limited to 30 people with a key music supervisor/licensing executive

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