In this conversation, we sit down for an in-depth interview with Jon Gosier, the Co-Founder of Audigent, a company in the measurement space that gives brands, ad agencies, entertainers (and the people that work with them) to better understand their markets, and to maximize the potential to better connect, engage and monetize relationships with audiences and fans.

Jon and host Mark Frieser discuss the value of music in business from a general standpoint, how music acts as an influencer on the decisions that fans and audiences make to engage with brands and artists, as well as how all parties involved can maximize the value of music in advertising and the value of a musician’s brand.