In this Podcast, Sync Exchange Founder and host Mark Frieser interviews Mick Lloyd, the SVP of Entertainment One.

Entertainment One has an extensive musical library through its label, TV and film divisons that include extensive catalogues from almost every genre as well as some of the world’s most iconic Hip-Hop from their administration of the repertoire of Death Row Records and The New No Limit.

One of their recent syncs: California Love – CHiPS

In this podcast, Mick shares decades of experience as a musicians, as a licensor and a music executive on best practices in the industry, his team’s focus on sync licensing basics like cooperation with ad agencies, brands and storytelling music supervisors to help them secure the best possible music for every project, and how music rights owners can ensure they do their best when pitching music to projects.