Media and Entertainment Executive with deep experience in Strategy, Audience Growth & Development, Artist/Brand Development, Operations, Content monetization, Consumer Insights, Marketing, Data & Analytics, and Innovation.
Currently an executive with Universal Music Group in the Commercial Services division: the strategic arm and management team responsible for revenue and growth for UMG’s portfolio of labels and artists. Founded and built the Insights division for the world’s leading music company and home to the most iconic and influential labels and brands in entertainment. Pioneered and integrated consumer and data-driven strategies for product, brand, and artist development, globally, and the music industry at large. Instrumental in the successful release, marketing, and branding strategies for numerous UMG labels and artists, including Nick Jonas, Lady Gaga, Rihanna, Shawn Mendes, James Bay, Blue Note, Motown, etc.