Attending events in-person or online – like our 2026 Sync Summit LA can be one of the most impactful opportunities for you to connect with music supervisors, agencies, brands, studios, publishers, labels, and other decision makers in the world of music for media.
But showing up at an event is just the first step: you need to plan how you are going to connect with speakers and attendees before, during and after the event.
And we’re here to help – here’s our practical guide to help you and your music stand out, get remembered, and build real relationships at Sync Summit LA that cane get your music heard and get you closer to getting your music synced.
1. First, Prepare Your Music the Right Way
Before you come to the event, make sure your music is presented in the most professional manner possible. This means:
✔ Ensuring Your Metadata is Complete & Correct
Your tracks should include:
- Full legal writer and publisher information
- Percentages of ownership for both Composition (song/lyrics) and Master (sound recording)
- Lyrics
- Performance Rights Organization (PRO) details
- Accurate contact information
- Relevant descriptive tags and genres
- Mood, tempo, instrumentation, and whether the track is one-stop or easy-clear
Decision makers work fast and have tight deadlines and ensuring you have clean, accurate metadata can be the difference between landing a placement or your music being ignored.
✔ Next, Set up Your Music on Disco or Bridge Audio
Your music should be easy to download and listen to, and it should be easy for you to present through custom links and presentation formats that are considered industry standard.
This means presenting your music via Disco or Bridge Audio. and using their presentation format to create an easy to link to and view EPK.
And it means creating a playlist of your five best and most relevant songs that give an idea of the range of your music. This could be five songs that are similar, or a playlist that includes uptempo songs, a ballad, and a cover – whatever you feel is your five best.
And Don’t send music as email files, or through services like Google Drive, DropBox, WeTransfer, Box or other file sharing services. Use what we use – and what we use is Disco and Bridge Audio.
2. Establish Your Online Presence
Make sure that your music is on all the relevant platforms including streaming platforms and social media as well as your own website. This makes it easier to find you before, during and after the event, creates engagement and conveys legitimacy.
✔ Make Sure Your Music is on the Major DSPs
If your music is not listed on Spotify, Apple Music and other streaming networks and you don’t have a label deal, make sure you get it listed immediately by signing up with a distributor like DistroKid, CDBaby, Songtradr or another distribution platform:
✔ Have a Clean, Simple Website
Go to a company like GoDaddy, Squarespace or Ionos to set up a basic website that includes:
- A short bio
- Links to your music and videos
- Highlights of any syncs or projects you’ve worked on (if you have)
- A link to your Disco or Bridge Audio playlist
- Contact information
- Social links
- A two-three paragraph summary of what you offer
✔ Active Social Profiles
Make sure you have a presence that is regularly updated on the main social media portals – here’s the minimum:
- TikTok
- Twitter/X
3. Make Some Smart Business Cards to Hand Out to Decision Makers You Meet at the Event
The best physical materials you can bring to an event are business cards with your name, your website URL and most important a QR code that links to your introductory playlist.
This is all you need – don’t bring CDs, flash drives or other physical materials – most people won’t take them with them when they leave the venue. A business card with a QR code is the simplest, most effective material you can bring to the event and share with decision makers.
4. Research Who is Speaking at the Event
Research the speakers, panelists, and companies attending. Learn:
- What shows/films/games/ads they’ve worked on
- What types of music they typically use
- Their creative background and responsibilities
- Any recent projects or campaigns they were involved with
Use tools to learn more about them and their projects like:
- TuneFind
- iSpot.tv
- Ad agency websites
- Brand websites
- Social media platforms
This helps you talk to people in an informed, relevant way and they will appreciate you knowing who they are and what they do.
5. Prepare an Oral Pitch of You and Your Music
You need a simple, clear, memorable way to introduce yourself. Something like:
“Hi, my name is Mark Frieser. I have a catalogue of 250 one-stop swing and rap songs in French, German, and English. I’d love to learn more about your projects, what you need, and how I might be of service. Here’s my card—there’s a QR code you can scan to get a sampler of my music.”
This is polite, concise, confident, and focused on them rather than a long sales pitch. Rehearse it, and if you want to customize it for each person, by all means do so – but even if you use the same pitch each time, having something short and to the point will be greatly appreciated.
6. Ask Our Staff (or Event Staff in General) for Introductions to People You Want to Meet
If you want to meet a specific person, always ask the event organizers or staff – we know everyone and are happy to help.
If there’s a specific supervisor, speaker, or executive you want to meet, ask:
- “Can you introduce me to ___?”
- “Do you know if ___ is available to chat?”
Sync Summit staff are always happy to make introductions whenever possible.
7. Make Sure Your Follow up Post-Event
I tis great to meet people at an event, but the real business happens after the event. Good follow-up is the step that leads to real business. Here’s some pointers.
After the event, make sure you send a brief, polite follow-up message that includes:
- A thank you for their time
- A reminder of how you met
- A link to your music
- A short mention that you’d love to be considered for any active searches
Example:
“Thank you again for taking the time to speak with me at Sync Summit LA. It was a pleasure meeting you. Here’s a link to a short playlist of my music. I’d be grateful if you could keep me in mind for any active searches or future projects. Thanks again for your time and consideration.”
Keep it short, positive, and easy for them to act on.
In Summation: Make The Event Count
Attending an event online or in person wether its Sync Summit LA or another event is a rare chance for you to meet the leaders who make decisions in film, TV, ads, games, streaming, trailers, and interactive media, build relationships and do business.
And, when you prepare your music, present yourself professionally, and follow up the right way, you put yourself far ahead of most attendees.
And if you want to meet great people, have fun and network with some great decision makers, I hope you’ll join us at the Sync Summit LA on February 2–3, 2026. Just click the button below to learn more and sign up.
