By Mark Frieser

One of the most frequently asked questions I get from musicians is:

“How can I make contact with music supervisors and other people who can license my music or hire me to create for their projects?”

It’s a great question — and the answer covers a lot of ground. So let’s dive in.

In this article, I’ll walk you through the different types of professionals and companies that can help you get your music heard, considered for projects and placed — and I’ll share some of the ways I personally connect with these decision makers in the sync world.

1. Label and Publisher Representatives

If you’re signed to a label or a music publisher — especially one with a sync department — you already have a team that exists to find licensing and brand partnership opportunities for your music.

These departments act as liaisons between your music and the industry — responding to briefs, pitching to supervisors, and connecting with brand and ad partners. But here’s the truth: their efforts are often shaped by corporate priorities.

What you can do:

  • Build a real relationship with your sync or brand rep.
  • Ask what kinds of music they’re getting requests for.
  • Make sure they know your catalog, style, and current projects.

2. Sync Agents

Sync agents pitch your music to supervisors, brands, studios, and ad agencies. They work on commission — typically 25–35% of the sync fee — and often specialize in a genre or media type.

Some reputable sync agencies include:

There are many other great groups, and we’ll add to this list so check back for an update.

3. Custom Music Houses

Custom music houses create original music for ad campaigns, trailers, and branded content. If you’re open to collaboration, they’re a strong potential source of creative work.

Here’s a few for you to start your outreach:

4. Brief Submission Websites

These platforms list real-time music briefs. You submit music for consideration — but competition is fierce, and timing is critical.

Worth testing short-term. Here’s a few to get you started:

5. Production Music Libraries

Libraries offer pre-cleared music to networks, platforms, and shows. These placements generate royalties over time.

6. Making Direct Connections

This is where long-term, meaningful connections form — but it takes strategy:

  • Attend events: Sync Summit, Guild of Music Supervisors, Durango
  • Bring a business card with a QR code
  • Prepare a 5-song playlist and 30-second pitch
  • Research each decision maker and tailor your approach
  • Email politely and briefly — keep it businesslike
  • Be responsive and reliable
  • Submit music that fits the brief
  • Be a problem solver and play the long game

Final Thoughts

There’s no one-size-fits-all approach — but by understanding the landscape and building relationships, you’ll dramatically increase your chances of success.

If you want to connect directly with supervisors, get feedback on your music, and stay ahead of the curve — check out our SyncPass Membership. It gives you access to listening sessions, courses, networking events, and more.

Click here to learn more and join today.