SYNC SUMMIT
Agenda Speakers Attend
Now February 8–10, 2027. The AI & Sync Symposium previously scheduled for November 4, 2026 moves to Wednesday, February 10, 2027, as day three of the LA Sync Summit.

Los Angeles • February 8–10, 2027

LA Sync Summit
& AI + Sync Symposium

Three days to connect your music, your business and your next opportunity.

Meet the people who license and commission music, understand what they need, and explore the tools reshaping how the work gets done. Our LA Sync Summit now includes a full AI & Sync Symposium on February 10—bringing the creative, commercial and technological sides of music for media into one event.

Registration information Explore the agenda ↓
When
Monday–Wednesday
February 8–10, 2027
Where
The Recording Club
Santa Monica, California
Join us
In person + online
Dedicated AI & Sync day
Wednesday, February 10
Program times
Pacific Standard Time
Day 01 / February 8

The sync marketplace

Explore the people, projects and creative decisions shaping sync across screens, brands and platforms.

Day 02 / February 9

Practical sync strategy

Build the habits, assets and relationships that help good music move from a catalog to a real opportunity.

Day 03 / February 10

AI & Sync Symposium

A full day on operational AI, generative AI, rights and human judgment—grounded in the work of making, finding and licensing music.

Make connections. Understand the market. Put ideas to work.

For the people who make music.
And the people who put it to work.

Create, manage or own music?

Artists, composers, producers, managers, labels, publishers, libraries and sync agents: learn how to make your music easier to discover, evaluate and license.

  • Understand real briefs and creative decisions.
  • Improve metadata, pitching and delivery.
  • Build relationships and evaluate new technology.

Use, license or commission music?

Supervisors, coordinators, brands, agencies, production teams and technology companies: explore creative approaches, new partners and practical ways to improve your workflow.

  • Connect with music and the people behind it.
  • Discuss rights, process and creative collaboration.
  • Examine AI tools, their limits and their commercial implications.

The people behind the conversation

Speakers &
industry leaders.

A consolidated roster from the announced LA Sync Summit and AI & Sync Symposium programs, spanning music supervision, licensing, brands and technology.

* New-date reconfirmation: speakers marked with an asterisk were listed for the November AI & Sync Symposium. Their February participation is being reconfirmed. Individual speaking dates and in-person or online appearances will be announced.

Host & Chair: Mark Frieser
Founder & CEO, Sync Summit

The program

Three days.
One connected agenda.

All times are Pacific Standard Time (PST / UTC−8). This is a preliminary program; timings, session participants and attendance formats are subject to change. Session speakers will be announced as assignments are finalized.

Feb 8 · The sync marketplace Feb 9 · Practical sync strategy Feb 10 · AI & Sync Symposium
DAY01
Monday, February 8, 2027

The business of music for media

Explore the people, projects and creative decisions shaping sync across screens, brands and platforms.

–
Networking

Registration, coffee & connections

Pick up your badge and start conversations with fellow delegates.

–
Welcome

One summit. A wider conversation.

Mark Frieser opens three days connecting music, media, business and AI.

–
Opening conversation

Where the sync opportunities are

A discussion of changing demand, commissioning and cross-border collaboration—and what those shifts mean for independent music businesses.

–
Panel

Film & television: inside the music decision

How supervisors balance story, budget, creative approvals and delivery under the pressures of production.

–
Break

Coffee & conversations

–
Panel

Advertising, brands & sonic identity

From a single campaign to a lasting sonic identity: how brands choose music and build productive relationships with music partners.

–
Break

Lunch & networking

–
Panel

Games & interactive: composing for participation

Explore adaptive music, interactive storytelling and the collaboration between composers, supervisors and development teams.

–
Panel

Trailers, promos & short-form storytelling

What an edit needs from a track: structure, impact, alternate versions and the ability to tell a story in seconds.

–
Break

Coffee & conversations

–
Panel

Creators, fandom & music discovery

How platform culture and artist communities create new paths from audience attention to music partnerships.

–
Panel

Who represents your music—and how?

A practical look at the roles of labels, publishers, libraries and sync agents, including what a useful partnership requires from both sides.

–
Live session

The brief room: hear how decision makers listen

Work through a sample brief, hear contrasting music choices and discuss why a strong song may—or may not—serve the picture.

–
Networking

Reception & artist showcases

Continue the conversations and discover music in a live setting. Showcase running order to be announced.

DAY02
Tuesday, February 9, 2027

Turn opportunity into business

Build the habits, assets and relationships that help good music move from a catalog to a real opportunity.

–
Networking

Coffee & connections

–
Opening conversation

What music decision makers need from you

A candid conversation about relevance, responsiveness, trust and the information that makes a submission useful.

–
Workshop

From brief to placement: the full workflow

Follow a project through search, shortlisting, approvals, clearance and delivery, and identify where work most often gets delayed.

–
Break

Coffee & conversations

–
Workshop

Metadata that travels with your music

Build a dependable metadata and asset checklist, including ownership, contacts, versions and information that survives a download or handoff.

–
Workshop

Pitching, playlists & useful follow-up

Translate a brief into a focused selection, present it clearly and follow up in ways that support the recipient’s work.

–
Break

Lunch & networking

–
Panel

Fees, rights & getting the deal done

Discuss license scope, approvals, negotiations and revenue administration, with practical questions for creators and music buyers to take into their next deal.

–
Panel

Global music, local context

How to pitch across markets, understand cultural context and connect distinctive catalogs with international media opportunities.

–
Break

Coffee & conversations

–
Panel

Build a sustainable sync business

Develop repeatable ways to manage relationships, prioritize your catalog and turn occasional opportunities into long-term professional practice.

–
Working session

Your next pitch: live feedback & action plans

Apply the day’s lessons to sample pitches and playlists, then identify the improvements to make before your next submission.

–
Networking

Connections & conversations

Meet fellow attendees and continue the discussion ahead of the AI & Sync Symposium.

DAY03
Wednesday, February 10, 2027

AI & Sync Symposium

A full day on operational AI, generative AI, rights and human judgment—grounded in the work of making, finding and licensing music.

–
Networking

Registration, coffee & connections

–
Welcome

AI & sync: the questions that matter

Set out the day’s priorities for music users, creators, rights holders and technology companies.

–
Opening conversation

Music for media in the age of AI

Separate immediate business decisions from long-term forecasts, and explore how music companies can prepare for both.

–
Roundtable

Hollywood, AI & the production workflow

Where AI fits into editorial, production and music supervision, and where creative accountability and human review remain essential.

–
Break

Coffee & conversations

–
Roundtable

Operational AI: from search to delivery

Explore practical uses of music analysis, metadata, search and workflow tools—and how to evaluate their output before relying on it.

–
Founder showcase

Meet the companies building the tools

Short demonstrations followed by questions about use cases, integrations, limitations and the needs each product is designed to serve.

–
Break

Lunch, networking & exhibitor conversations

–
Practical session

AI tools you can put to work

A demonstration-led discussion of choosing a useful task, testing a tool and building a workflow with clear human checkpoints.

–
Roundtable

Generative AI: creation, consent & commercial use

Discuss creative possibilities alongside source material, licensing, disclosure and the expectations of music buyers and creators.

–
Roundtable

Copyright, provenance & payment

Examine the questions AI raises for ownership, permissions, documentation and compensation, and what participants need to establish before commercial use.

–
Break

Coffee & conversations

–
Live challenge

Human taste meets AI: music to picture

Supervisors and an AI-assisted workflow respond to the same sample brief. Compare the choices, vote and discuss what each approach misses.

–
Roundtable

The future of music supervision—and the human advantage

Explore the place of taste, trust, relationships and cultural context as discovery and administration become more automated.

–
Closing conversation

What to do next

Turn three days of discussion into practical priorities for your music, your business and your use of technology.

–
Networking

Closing reception

Finish the summit with time for conversations, introductions and next steps.

Plan your visit

What’s changing.

The two programs are coming together as one three-day LA Sync Summit, with AI & Sync retaining its own dedicated day.

What happened to the November 4 AI & Sync Symposium?

The symposium is moving from Wednesday, November 4, 2026 to Wednesday, February 10, 2027. It will now take place as day three of the LA Sync Summit.

Are February 8 and 9 still part of the event?

Yes. Monday and Tuesday remain focused on the sync marketplace, creative decision-making and practical business strategy. Wednesday adds the dedicated AI & Sync program.

What if I already registered for either event?

Please contact mark@syncsummit.com for help with your existing registration, pass coverage and arrangements for the new dates.

Can I attend online?

The event is planned for in-person and online attendance. Online access details and the coverage of networking and showcase activities will be set out in the updated registration information.

Are all speakers confirmed for the new dates?

The consolidated roster draws on both announced programs. Speakers carried over from the November AI & Sync Symposium are marked with an asterisk while their February availability is reconfirmed. Session assignments and attendance formats will be announced.

Can I showcase, speak or sponsor?

For showcase applications, speaking proposals and sponsorship inquiries, email Mark Frieser. Gary Calamar is listed in the existing LA showcase program; the updated showcase schedule will be announced.

February 8–10, 2027 • Santa Monica + online

Join the conversation.
Build your next connection.

Registration information for the expanded three-day summit.

Updated pass options, pricing and existing-ticket arrangements will be published on the registration page. For questions about attending the full summit or the AI & Sync day, contact Mark Frieser.

Registration details ↗ Contact Mark

With thanks to our event sponsors

Lovecat Music Pickle Music Studios Cosynd StudioNotes
LA Sync Summit & AI + Sync Symposium • February 8–10, 2027 mark@syncsummit.com