Dave has produced and licensed music and sound design for hundreds of commercials for major advertising agencies and brands all over the world. Dave hyas extensively involved in creating, developing, and executing 360-degree multi-faceted, integrated music marketing programs across vertical and digital media platforms and disciplines such as music integration, social media, and experiential. Dave is also a digital and copyright expert and considered a groundbreaker for my exploration in emerging trends in music and sound design.
He has been part of the music and sound business, generating tunes for television and film entertainment, brands and consumer goods, for well over a decade. He brings a reputable and extensive background and plan to further develop branding strategies and new music initiatives.
He has connected celebrity musical artists to brands including LL Cool J for Gatorade, Kaskade for Budweiser, Diplo for Turkcell, and Donovan Frankenreiter for Hilton Hotels. Besides strategically developing partnerships with brands and ad agencies such as Toyota, JCPenney, Nokia, Bacardi, EA Sports, Crispin Porter Bogusky, Wieden + Kennedy, and TBWA\Chiat\Day, he has been behind successful projects with Hewlett-Packard for their “Picture Book” digital photography series with Goodby, Silverstein & Partners, Coors Light for “Rock ON” ads with DraftFCB, and Troy Bilt’s “Saturday After Saturday” integrated iTunes and Shazam campaign with agency Marcus Thomas.
He has also developed a new music initiative with Daphne’s, a Mediterranean Restaurant Chain in California. Daphne’s and partnered on a multi-platform music program that discovers and fosters new music talent through several popular, complementary digital and social media channels.