In 1990, Pat O’Connor founded POC Media, a Philadelphia-based experiential marketing company. POC Media clients include sports broadcasting entities, sports teams and sanctioning bodies, global brands, record labels, and recording artists. Over the past quarter century, POC Media has cleared the soundtracks for commercials, movies, television programming, and some of North America’s largest sports events. Their mobile, social, and consumer activation work has pioneered marketing platforms ranging from digital download initiatives to in-store realignment.

POC Media has also produced more than 200 concerts at venues ranging from NFL and NCAA stadiums, NBA arenas, convention centers, and Walmart’s featuring artists including Taylor Swift, Train, 3 Doors Down, Rae Sremmurd, TOBYMAC, The Band Perry, Ludacris, Easton Corbin, MercyMe, 3OH!3, and Vince Neil of the legendary Motley Crue.

POC Media’s recent ground-breaking work includes the development of a revolutionary college-based concert touring platform. This new technology leverages the latest innovations in production and is supported by augmented reality, viral marketing, and street teaming to create a proprietary brand-funded millennial engagement and entertainment vehicle, The Rolling Sounds College Tour(TM).