Seth A. Schachner, Managing Director, Strat Americas

Seth is Managing Director of Strat Americas, a Los Angeles-based consultancy that provides strategic guidance and helps clients with media and technology partnerships.

Strat Americas has worked with clients in digital & social music, live streaming, beauty subscriptions, AI and enterprise software. Recent clients include Microsoft, IPSY, live streamer Dream Stage, a new multi-cultural Latin label venture, and social music community Smule.

Seth is an experienced business development and strategy executive who spent eleven years with Sony Music, where he held senior digital leadership roles in Latin America and for Sony’s Jive Records label in North America. At Sony Music Latin America, Seth created multi-million selling mobile handset partnerships for the artists Shakira and Ricky Martin.

Previously, Seth held business development roles with Microsoft, Liberty Media, Viacom, and Universal Music. Seth was AOL’s very first music business development executive in AOL’s early days, overseeing their first partnerships with the American music industry.

Seth is a graduate of Columbia University in New York, where he earned a BA from Columbia College and an MBA from Columbia Busines School.

Seth’s articles have appeared in Venture Beat and The Guardian, recent television and media appearances include NBC, CNN, Fox Business, SiriusXM, and CGTN America on the rise of TikTok.