8:30 AM – 9:15 AM – Registration and Networking – IN PERSON

Arrival, coffee, and early networking. Meet fellow artists, supervisors, technologists, and rights holders before the day begins.

9:15 AM – 9:30 AM – In person and online

Opening Remarks

Welcome and framing of the day: how AI is reshaping the sync ecosystem—from creation to monetization.

9:30 AM – 10:15 AM – In person and online

Keynote: The Future Soundtrack — Who Controls Music in an AI-Driven World?

A big-picture keynote exploring ownership, economics, and control as AI becomes embedded across the music-for-media landscape.

10:15 AM – 11:00 AM – In person and online

ROUNDTABLE DISCUSSION: Generative AI — Disruption, Replacement, or Expansion?

Will generative AI replace composers or, music libraries and custom music houses ort create new opportunity? A deep dive into how tools like Suno, Udio, and others are reshaping music creation and and their impact on the music for media marketplace.

11:00 AM – 11:15 AM 

break

11:15 AM – 12:00 PM – In Person and Online

ROUNDTABLE DISCUSSION: Industry Perspectives:  What Decision Makers Really Think About AI

Music supervisors, label executives, and sync agents share how they are evaluating AI right now—what excites them, what concerns them, and what they’re actually using – or avoiding.

12:00 PM – 12:45 PM – In Person and Online

ROUNDTABLE DISCUSSION: Metadata and AI: Can Tech fix bad metadata?

Metadata is a complete mess.  Can AI  improve tagging, searchability, and discovery where humans have fallend short?What are the downsides of using AI for metadata?  

12:45 PM – 1:30 PM – lunch break

1:30 PM – 2:00 PM – In person and online

Discussion/Review: AI Tools you should be using right now.

A highly practical, demo-driven session focused on real tools that can help you save time, optimize your workflows and do business better.

2:00 PM – 2:30 PM – In person and online

Fireside Chat: Ethical AI in Music Creation

A focused conversation on how to train and use AI responsibly, balancing innovation with rights, attribution, and long-term sustainability.

2:30 PM – 3:15 PM – In Person and Online

ROUNDTABLE DISCUSSION: Operational AI: Powering Discovery, Workflow, and Efficiency

How AI is streamlining music search, brief matching, and delivery, helping artists get found and reducing friction across the sync pipeline. 

3:15 PM – 3:30 PM – In person and online

Break

3:30 PM – 4:15 PM – In Person and Online

ROUNDTABLE DISCUSSION: The Sync Displacement Theory: Facts and fiction on how the integration of AI will disrupt the sync ecosystem

AI has the potential to save us time and unleash our creativity by automating complex and mundane tasks, but at the same time this automation has the potential to disrupt business models and roles throughout the sync ecosystem.  Join us for a frank talk on what AI integraiton means to people and companies doing business in sync.

4:15 PM – 5:00 PM – In-person and online

ROUNDTABLE DISCUSSION: AI and Regulation… What Happens Next?

Legal experts and industry leaders unpack evolving regulations and what they mean for AI, copyright, and sync.

5:00 PM – 5:30 PM – In-person and online

Supervisor versus Algo: Who Syncs Best?

On this panel, we’ll give music supervisors and AI a video and ask them to sync a song to it, then vote on the results.

5:30 PM – 6:00 PM – In-Person and Online

Closing Keynote: The Future? From Brief to Placement – What will the new sync ecosystem look like?

A forward-looking look at what a fully AI-enabled sync workflow could look like in the next 3–5 years.

6:00 – 7:00 PM – In-Person

Networking Reception

Drinks, connections, and deal-making opportunities to close out the day.

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