THE AI AND SYNC SYMPOSIUM – July 14, 2026: In-Person IN NYC and Online
The AI and Sync Symposium starts in
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
The Symposium IS TAKING PLACE AT 45 main street, Brooklyn, NY and Online Everywhere
8:30 AM – 9:15 AM – Registration and Networking – IN PERSON
Arrival, coffee, and early networking. Meet fellow artists, supervisors, technologists, and rights holders before the day begins.
9:15 AM – 9:30 AM – In person and online
Opening Remarks
Welcome and framing of the day: how AI is reshaping the sync ecosystem—from creation to monetization.
Mark Frieser, Chair, AdSync Summit
9:30 AM – 10:15 AM – In person and online
Keynote: The Future Soundtrack — Who Controls Music in an AI-Driven World?
A big-picture keynote exploring ownership, economics, and control as AI becomes embedded across the music-for-media landscape.
Speakers to be announced
10:15 AM – 11:00 AM – In person and online
ROUNDTABLE DISCUSSION: Generative AI — Disruption, Replacement, or Expansion?
Will generative AI replace composers or, music libraries and custom music houses ort create new opportunity? A deep dive into how tools like Suno, Udio, and others are reshaping music creation and and their impact on the music for media marketplace.
Speakers to be announced
11:00 AM – 11:15 AM
break
11:15 AM – 12:00 PM – In Person and Online
ROUNDTABLE DISCUSSION: Industry Perspectives: What Decision Makers Really Think About AI
Music supervisors, label executives, and sync agents share how they are evaluating AI right now—what excites them, what concerns them, and what they’re actually using – or avoiding.
Speakers to be announced
12:00 PM – 12:45 PM – In Person and Online
ROUNDTABLE DISCUSSION: Metadata and AI: Can Tech fix bad metadata?
Metadata is a complete mess. Can AI improve tagging, searchability, and discovery where humans have fallend short?What are the downsides of using AI for metadata?
Speakers to be announced
12:45 PM – 1:30 PM – lunch break
1:30 PM – 2:00 PM – In person and online
Discussion/Review: AI Tools you should be using right now.
A highly practical, demo-driven session focused on real tools that can help you save time, optimize your workflows and do business better.
Mark Frieser, Chair, AdSync Summit
2:00 PM – 2:30 PM – In person and online
Fireside Chat: Ethical AI in Music Creation
A focused conversation on how to train and use AI responsibly, balancing innovation with rights, attribution, and long-term sustainability.
Speakers to be announced
2:30 PM – 3:15 PM – In Person and Online
ROUNDTABLE DISCUSSION: Operational AI: Powering Discovery, Workflow, and Efficiency
How AI is streamlining music search, brief matching, and delivery, helping artists get found and reducing friction across the sync pipeline.
Speakers to be announced
3:15 PM – 3:30 PM – In person and online
Break
3:30 PM – 4:15 PM – In Person and Online
ROUNDTABLE DISCUSSION: The Sync Displacement Theory: Facts and fiction on how the integration of AI will disrupt the sync ecosystem
AI has the potential to save us time and unleash our creativity by automating complex and mundane tasks, but at the same time this automation has the potential to disrupt business models and roles throughout the sync ecosystem. Join us for a frank talk on what AI integraiton means to people and companies doing business in sync.
Speakers to be announced
4:15 PM – 5:00 PM – In-person and online
ROUNDTABLE DISCUSSION: AI and Regulation… What Happens Next?
Legal experts and industry leaders unpack evolving regulations and what they mean for AI, copyright, and sync.
Speakers to be announced
5:00 PM – 5:30 PM – In-person and online
Supervisor versus Algo: Who Syncs Best?
On this panel, we’ll give music supervisors and AI a video and ask them to sync a song to it, then vote on the results.
Speakers to be announced
5:30 PM – 6:00 PM – In-Person and Online
Closing Keynote: The Future? From Brief to Placement – What will the new sync ecosystem look like?
A forward-looking look at what a fully AI-enabled sync workflow could look like in the next 3–5 years.
Speakers to be announced
6:00 – 7:00 PM – In-Person
Networking Reception
Drinks, connections, and deal-making opportunities to close out the day.
