MAMIE COLEMAN Vice President, Music and Production Fox Broadcasting Company
Mamie Coleman, Vice President of Music and Production at Fox Broadcasting Company, is one of the entertainment industry’s most versatile executives. With experience in both television and music, Ms. Coleman plays an integral role in producing and developing innovative program launches, marketing strategies and image campaigns for broadcast television’s number one network by creating the unique “sound” of FOX marketing. She works closely with TV studios, production companies, major record labels, recording artists, and agents to secure talent and production materials for FOX’s award-winning on-air promotional campaigns.
With over 23 years in the television business, Mamie is a key diverse TV executive at FOX and has been groomed and promoted up the ranks throughout her tenure at the network. She oversees day-to-day production of, and negotiates and executes the music and talent licensing agreements for all of FOX’s primetime show marketing and promotions. She successfully courts artists and music executives to provide fresh, hip new music for the network’s season launch elements, including in-theater/online trailers and promotional soundtracks. Notably, Mamie pitched and negotiated deals for the Farewell Season Idol campaign. For the past 15 years that the show has been on air, she has worked closely with production and artists to help make this one of the most successful shows in the history of American television. Mamie’s most memorable music placement for 2015 fall season was for the TV hit series, “Empire.” Mamie co-produced with Grammy Award winning composer, Christopher Tin and her Fox colleagues, an orchestral remix of Jussie Smullet and Neyo’s chart climbing song, “Battle Cry.” This epic remix version was showcased in Empire’s finale promo campaign. She and her team also co-produced a song on the current Empire soundtrack. She oversees the song pitches and licenses for FOX’s powerhouse primetime TV lineup.
Mamie continues to tap into cross-promotional marketing ideas throughout the seasons. For the Empire, Gotham and Scream Queens Fall launch campaigns; she acquired a free marketing promotion from a high end Sushi restaurant in Los Angeles, called Katsuya Brentwood. Mamie and the GM created “sushi rolls of the week” called the Gotham, Empire and Scream Queen rolls to help promote the shows across the city. The Empire sushi roll was such a hit that they ended up putting this item on the restaurant’s special menu list because of the major success of the roll.
In 2005, Mamie Coleman was awarded with the News Corp Global Excellence Award, based on a poll in which her peers recognize News Corp employees for their career achievements. In December 2008, Mamie was selected by the National Urban League Magazine as one of the top 20 Hottest Influencers for 2008. In 2010 & 2011, she was selected as one of the “Billboard Women in Music” honorees, for which she was recognized as #22 of the top 30 most powerful women in the music industry. On October 2, 2011, Mamie was nominated as Imani’s “2011 Maximize Your Potential” honoree, which honors women who serve as strong role models for at-risk teens. In November 2011, the John Muir High School Alumni Association presented Mamie as one of the 2011 Inductees to the John Muir High School Hall of Fame. She was inducted under the business category. On August 22, 2014 she was awarded the 2014 Fox Innovation & Excellence “FOXIE” Award for FOXIEST USE OF A TIGHT BUDGET. In April 2016, Mamie was one of the top four nominees for the “Music Supervisor of the Year” International Music Industry Awards.
Mamie also continues to give back to her community by her membership and participation with several non-profit organizations: The Alliance for Women in Media, Alpha Kappa Alpha Sorority Inc, Imani, NAACP, NABFEME, Sound Art Music and Women in Music. Mamie is a proud board member for the Recording Academy, LA Chapter. She is a mentor for several of the Grammy University and Grammy Next programs. She is an active recruiter for the membership committee. Mamie is also an active triathlete and Fox Triathlon team member who participants in various triathlons. One in particular that is very dear to her heart is the NAUTICA MALIBU TRIATHLON race that raises funds for the children’s cancer research program for the Children’s Hospital of Los Angeles. She has raised over $50K for these kids and the hospital and loves to keep her and her teammates motivated and enthused to raise even more funds throughout the year.