The SyncSummit Newsletter
Volume 1, Number 2: August 10, 2017
In this edition:
A WORD ON THE BLOCKCHAIN AND SYNC
I’ve started calling the Blockchain “VC Viagra,” every VC or potential investor I’ve spoken to lately considers it the one thing they all see as a “must-have” in any media play.Forget about an incredible network of buyers.Or great partners and content.
Or real market expertise.
Blockchain. Blockchain. Blockchain.
Honestly, I haven’t heard a buzzword used so much by VCs since “eyeballs.” (Article continued here…)
WHY MUSIC MATTERS THIS SEPTEMBER IN SINGAPORE
As Woody Allen famously said, “showing up is 80% of life” and, I would venture, a good part of the other 20% is where you show up and when.
Today I’m going to make the case for you to show up and join me next month at the Ritz Carlton in Singapore for the All That Matters conference, which is taking place next month – from 9-13 September 2017.
Why should you join me in Asia this September? Because that’s where the money is. (Article continued here…)
DIARY OF A SYNC AGENT, CHAPTER II: DOWN THE RABBIT HOLE
By Mark Frieser.
Above all, a good sync agent helps a music supervisor, ad agency or brand solve problems and find the best possible music for their project.
Sometimes that means telling them you don’t have the right music for their project, then referring them to someone who does.
Other times it means working with them to reduce costs on a license for a song you rep when they’ve got more will than wallet.
And sometimes, you’ve got to go down the musical rabbit hole with them until you both get to the other side.
That’s what we’re going to talk about today. (Article continued here…)
MUSIC SUPERVISON 101: CLEARANCE VERSUS CURATION
One of the things that people talk about in music supervision is the difference in roles between clearance and curation, and whether one is more important than the other.
The reason I bring this up is because a lot of people think being the “curator,” i.e., researching and selecting songs based on their creative understanding of a project, is more creditworthy than researching and negotiating the rights for the license of a track for a project. (Article continued here…)
THE MUSIC AND SPORT AWARDS
On December 5th we’ll host the first annual Music and Sports Awards in Los Angeles after SyncSummit to recognize the contributions of music and sports to each other and excellence in both industries – and how they combine to give fans amazing experiences.
Every SyncSummit LA attendee will get a free ticket to the awards.
Click here if you are interested in attending SyncSummit + the awards.
And if you’re just interested in attending the Music and Sports Awards, sign up here.
Later this month we’ll launch announce categories and the nomination process.
Learn more about the Awards and how you can be a part of the event by checking out the Music and Sport Awards press release.
SIGN UP FOR A SYNCSUMMIT BY 15 AUGUST, SAVE $$$
We have some amazing SyncSummits in store in the next 12 months, and until August 15, you can sign up for any of our events in Nashville, NYC or LA before prices go up.
All the events feature amazing speakers form across TV, brands, games and film, great showcases and networking opportunities galore – more than half of the agenda is devoted to connecting with Sync Agents and Speakers – and every attendee gets a free ticket to the First Annual Music and Sports Awards.
If you’re interested in signing up, click one of the links below:
PRE-ORDER THE 2017 MUSIC+MEDIA REPORT
We released our first Music+Media report in 2013 – a report that contained over 70 pages of hard data on the music and media market culled from a survey of over 400 music supervisors, artists and others in the music licensing business.
You can get a free copy here.
Right now, we’re writing an entirely new Music+Media report that’s meant to be a comprehensive resource for anyone doing business in music licensing and composition, including a survey, a breakdown of how sync licensing works, best practices and a list of sync agencies.
The report will be released in August and sell for a price of $399 – but if you pre-order, you can get it for $149 – for more info and to order, click here.
MUSIC WE REP: K-Pop Sensations BLACKPINK
Who are Blackpink? Arguably the hottest K-pop girl group of the moment.
The four-woman act, comprised of Jennie, Lisa, Jisoo and Rosé have been on fire since their official debut in June 2016. Not only were they the fastest K-pop act to chart their first two singles on the Billboard Digital Songs chart, they were also named by Billboard as the second best new K-pop act of 2016.
And in 2017, they’ve built on that initial success with new releases that include the single “As If It’s Your Last,” brand endorsements for Reebok, Moonshot, Lotte Trevi, St. Scott London and an ever-expanding global fan base.
And what have we done with them? We placed their song “Whistle” for a prominently featured sync in the new Freeform TV show “The Bold Type”.
The great thing about Blackpink is that they’re just getting started, they have a decent catalogue of solid music and have an eminently syncable sound.
If you like what you hear and are interested in license their music, come at me.
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