SYNCSUMMIT LA AGENDA
DECEMBER 3 – 4, 2018

All sessions take place in a “Talk Show” Q&A format encouraging a dialogue between attendees and speakers.

Agenda
Go To Day One
Go To Day Two

Agenda – Day One – December 3, 2018


8:00 AM – 9:00 AM – Doors Open, Registration and Coffee


9:00 AM – 9:45 AM – Day 1 Keynote


9:45 AM – 9:55 AM – Meet the Speaker


 9:55 AM – 10:40 AM – Panel: Syncing the Story: How Music Brings TV Series and Films to Life

This panel covers the ways music adds to and in many cases helps shape the story of a TV show or film, and focuses on how music supervisors loom music and media to create amazing experiences.


10:40 AM – 10:50 AM – Meet the Speakers


10:50 AM – 11:20 AM – Sync Study: The Music and Magic of Ken Burns’ The Mayo Clinic: Faith – Hope – Science

How does one of the world’s greatest documentarians use music in his films?  And what is the role of the editor and compose in taking the story, the concepts and the ideas of the director, and turn them into award-winning, magical experiences?  In this case study, we’re going to dive deep into how the music of the new documentary: The Mayo Clinic: Faith – Help – Science came together and how music and production meld with vision to create an amazing film.

  • David Cieri, Composer (Ken Burns Films, Out Of The Ring, Sons of Fukushima)
  • Erik Ewers, Co-Director, Editor, Ewers Brothers Productions
  • Moderator: Mark Frieser, CEO, SyncSummit

11:20 AM – 11:30 AM – Meet the Speakers


11:30 AM – 11:50 AM – Sync Showcase

ELIEEN CAREY


11:50 – 12:35 PM – Panel: Getting Past the Sync Post: The Role of Editors and Post Production in Finding and Selecting Music for Projects

Though we love music supervisors, and they are super important to the world of music for media, many times, it’s often the film, TV or post-production editor that’s the person who selects the music for a project – especially when, as is often the case, there’s no music supervisor involved.  Learn from these amazing editors how they work, who they are and how you can work with them to get your music into their projects.


12:35 PM – 1:35 PM Lunch


1:35 PM – 2:05 PM Keynote Conversation 


2:05 PM – 2:15 PM Meet the Speakers


2:15 PM – 3:00 PM: Panel – Just what does a music supervisor do, anyway (and how you can help them do it)?

I believe when you get to know someone’s business you can better serve them. A lot of people think they know what a music supervisor does – or feel like the music supervisor is a God-like figure sitting on high doling our Golden Tickets. The truth is, that’s very far from the case.

The music supervisor is a mere mortal, someone who has pressures on the job and people they must answer to – and a mission to get the best music as efficiently as possible for their projects.  And they always need help from great people and great music – on this panel they’ll tell you about the challenges and high points of their work, and how you can help them through your music and process, be successful (with you).


3:00 PM – 3:10 PM Meet the Speakers


3:10 PM – 3:30 PM – Musical Showcase

DUO ZIKR and FIRE VOICES


3:30 PM – 4:15 PM: Panel – Going Your Own Way or Working with a Sync Agents and Advocates

On this panel, we’re featuring a number of voices discussing what the advantages and disadvantages are of going on your own or getting a sync agent.  Whatever side you fall on in this discussion, there are pros and cons, and we’ll discuss them all.


4:15 PM – 4:25 PM Meet the Speakers


4:25 PM – 4:55 PM – Keynote: 


4:55 PM – 5:05 PM – Meet the Speaker


5:05 PM – 5:50 PM – Panel: Sync Sports – How music and sports come together to make great fan experiences.

Sports is one of the most voracious users of music for projects big and small, from interstitials to show themes to films and ads – and on this panel, you’ll learn what people who work in sports want from music – how they use it and how you may be able to work with them.


5:50 PM – 6:30 PM – Drinks and networking reception


6:30 PM – 8:00 PM – The Second Annual Sports Music Awards


Agenda – Day Two – December 4,  2018


8:00 AM – 9:00 AM – Registration and Coffee


9:00 AM – 9:45 AM – Day 2 Keynote


9:45 AM – 9:55 AM – Meet the keynote


9:55 AM – 10:40 AM – Panel – Music Sells – Music and Advertising – How music makes ads effective.

Music is the message.  It makes the message come to life. Advertising uses music more professionally and in more ways than ever before.  It’s not just a bed for copy – it’s often a character in its own right.

This panel will discuss the vital role of music in ads, how the process works for selection, music sources and the ways you can employ best practices to increase your chance of getting your music in an ad.


10:40 AM – 10:50 AM Meet the speakers


10:50 AM – 11:05 AM Musical Showcase

KELA PARKER


11:05 AM – Noon  Sync Tech: AI, Marketplaces, Software and the Evolution of Production Music

AI is being used RIGHT NOW to sort, curate, select and even creating music for ads, for brands, for games, films TV and new pop music.

AI is here.  AI is real.  AI is now.

And despite Elon Musk’s suppositions to the contrary, it is not scary, but it will impact every way you do business and create music in sync. It will disrupt current business models in sync and composition, and that’s why it is vital you know what is happening, who some of the industry’s main innovators are, and how you can meet the challenges and opportunities you’ll face as an executive or music maker in music for media.

That’s why we’ve brought together some of the top companies and innovators to discuss how AI is being used to create and find music.


Noon – 12:10 PM Meet the speakers


12:00 PM – 1:00 PM – Panel – In a world… Trailer Music 

Music+Voiceover+Editing X Storyline = Trailer. Trailer music is one of the most vital and creative – and most competitive – sectors of both music licensing and composition.  There’s a formula, there’s an arc, and the company or musician that understands how to be of service to music supervisors and trailer houses is the one that gets their music used.  This panel of musical experts from the trailer world gives you the skinny on what it takes to succeed in the world of trailers.


1:00 PM – 2:00 PM

LUNCH


2:00 PM – 2:30 PM Keynote


2:30 PM – 2:40 PM – Meet the speaker


2:40 PM – 3:00 PM – Showcase

GREGORY DOUGLASS AND CHELSEA DASH


3:00 PM – 3:45 PM – Panel – Original Composition and Production Music for Picture

Many, many times, a licensed track won’t do – and then that’s when you’ll have to get a custom work done for a project.  That’s where composers come in. This panel discusses the process, ways and means used in creating music for picture and ads.


3:45 PM – 3:55 PM – Meet the speakers


3:55 PM – 4:35 PM – Panel: Sync for Digital and Interactive Media

Short and Long-form digital media, games and apps are the main way some key demographics consume content and are targeted for ads, products and services – and this type of media has its own particulars that need to be considered when licensing or creating music for projects.

(Panelists to be announced)


4:35 PM – 4:45 PM – Meet the panelists


4:45 PM – 5:30 PM – Concluding Keynote


5:30 PM – Conference Ends