SYNCSUMMIT LA AGENDA
DECEMBER 3 – 4, 2018

All sessions take place in a “Talk Show” Q&A format encouraging a dialogue between attendees and speakers.

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Agenda – Day One – December 3, 2018

8:00 AM – 9:00 AM – Doors Open, Registration and Coffee

9:00 AM – 9:45 AM – Day 1 Keynote

9:45 AM – 9:55 AM – Meet and Greet with the Speaker

 9:55 AM – 10:40 AM – What Do Music Supervisors Want?

The way music is sourced and curated for media projects is subject to an often complicated and seemingly Byzantine process in the view of those who submit music for projects.  This panel focuses on how music is sourced, curated, and ultimately used in media.

  • Jessica Gramuglia, Music Supervisor, Awkwardly Naked
  • Daryl Berg, VP Music Strategy and Licensing, Crown Media/Hallmark
  • Charisse Presley, Manager, Licensing, TV, Film, Trailers, New Media, Corporate and Video Games, 411 Music Group 
  • Samantha Hayflich, West Coast Representative, Creative Music Services Team, MTV, VH1, LOGO at Viacom
  • Bryan Hinkley, Executive Producer, Gratitude Sound
  • Moderator: Mark Frieser, CEO, SyncSummit

10:40 AM – 10:50 AM – Meet the Speakers

10:50 AM – 11:45 AM – Panel: Getting Past the Sync Post: The Role of Editors and Post Production in Finding and Selecting Music for Projects

Often the film, TV or post-production editor is one of the key people selecting music for a project – especially when, as is often the case in many media projects, there’s no music supervisor involved.  This panel will discuss the role of the film or video editor in selecting and helping to place music, and how can connect music to editors as a goto resource.

11:45 AM – 11:55 AM – Meet the Speakers

11:55 AM – 12:15 AM – Sync Showcase

ELIEEN CAREY

12:15 PM – 1:00 PM Lunch

1:00 PM – 1:45 PM: Panel – Collaboration and the Creative Ecosystem Behind Music Composition, Licensing and Placement.

The fact is, there’s a lot of people behind what makes good music for picture – composers, sync agents, music supervisors, technologists, legal experts and sync agents – who collaborate to source, process and ultimately place music for projects.  This panel aims to give you insight into that process, how it works and ultimately how collaboration is key to success in licensing, sync and placement.

  • Glenn Litwak, Entertainment Lawyer
  • Charles Fitzgerald, Global Head of Sync and Brand Partnerships, [PIAS] 
  • Ben Hochstein, Music Supervisor 
  • Moderator: Geoff Mayfield

1:45 PM – 1:55 PM Meet the Speakers

1:55 PM – 2:15 PM – Musical Showcase

MARTIN KERR

2:15 PM – 3:00 PM: Panel – Sync Pitching: Can you go your own way or do you need to seek professional help?

On this panel, we’re featuring a number of voices discussing what the advantages and disadvantages are of pitching your own music or or getting a sync agent.  Whatever side you fall on in this discussion, there are pros and cons, and we’ll discuss them all.

  • Wallace E.J. Collins III, Esq., Entertainment Lawyer 
  • Sherry Orson, Chief Creative Officer, Star Vibe Group
  • Dan Koplowitz, Founder, Friendly Fire Licensing
  • Tamara Bubble, Artist, Tamara Bubble Music
  • Moderator: Mark Frieser, CEO, SyncSummit

3:00 PM – 3:10 PM Meet the Speakers

3:10 PM – 3:50 PM – Keynote: Evolving models in music placement for TV and film. 

  • Rochelle Holguin, Vice President, Creative Music Strategy, Viacom Music Brands: BET, VH1, CMT, Logo, MTV
  • Interviewer: Mark Frieser, CEO, SyncSummit

3:50 PM – 4:00 PM – Meet the Speaker

4:00 PM – 4:20 PM – ARTIST SHOWCASE 

UNSUNG LILLY

4:20 PM – 5:00 PM – Concluding Keynote: Music and Advertising with Deutsch’s SVP, Music Director Eryk Rich

  • Eryk Rich, SVP, Music Director, Deutsch
  • Moderator: Mark Frieser, CEO, SyncSummit

5:00 PM – 6:00 PM – Drinks and Networking

Agenda – Day Two – December 4,  2018

8:00 AM – 9:00 AM – Registration and Coffee

9:00 AM – 9:45 AM – Day 2 Keynote

9:45 AM – 9:55 AM – Meet the keynote

9:55 AM – 10:40 AM – Panel – Music for Ads – Music and Advertising – How music makes ads effective.

Music is the message.  It makes the message come to life. Advertising uses music more professionally and in more ways than ever before.  It’s not just a bed for copy – it’s often a character in its own right.

This panel will discuss the vital role of music in ads, how the process works for selection, music sources and the ways you can employ best practices to increase your chance of getting your music in an ad.

  • Todd Porter, Music Supervisor/Producer and Founder, Hated Industries 
  • Julianne Wilson, Music Supervisor, Walker
  • David Fredrick, Composer, df|Music Group
  • Mike Jansen, Owner, Greater Goods Co.
  • Donna Ross-Jones, Founder & CEO, Transition Music
  • Moderator: Mark Frieser, CEO, SyncSummit

10:40 AM – 10:50 AM Meet the speakers

10:50 AM – 11:05 AM Musical Showcase

KELA PARKER

11:05 AM – 11:25 – MusicTech in Focus: A Conversation with Sync Floor CEO/CTO Kirt Debique

In this conversation, we’ll take a deeper dive into how machine learning, AI and technology is creating new ways to find, curate and deliver music to music supervisors and stakeholders of projects, and how the incredible technology of Sync Floor is helping music makers, labels, publisher and the people that use their music to discover and use music more efficiently than ever before.

  • Speaker: Kirt Debique, CEO/CEO and Co-Founder, Sync Floor
  • Moderator: Mark Frieser, CEO, SyncSummit

11:25 AM – 12:10 PM  SyncTech: AI, Marketplaces, and the Disintermediation of the Sync Market

AI is being used RIGHT NOW to sort, curate, select and even creating music for ads, for brands, for games, films TV and new pop music.

AI is here.  AI is real.  AI is now.

And despite Elon Musk’s suppositions to the contrary, it is not scary, but it will impact every way you do business and create music in sync. It will disrupt current business models in sync and composition, and that’s why it is vital you know what is happening, who some of the industry’s main innovators are, and how you can meet the challenges and opportunities you’ll face as an executive or music maker in music for media.

That’s why we’ve brought together some of the top companies and innovators to discuss how AI is being used to create and find music.

12:10 PM – 1:00 PM – LUNCH

1:00 PM – 1:20 PM Keynote Conversation 

1:20 PM – 1:30 PM Meet the speaker

1:30 – 2:15 PM Panel – In a world… Trailer Music 

Music+Voiceover+Editing X Storyline = Trailer. Trailer music is one of the most vital and creative – and most competitive – sectors of both music licensing and composition.  There’s a formula, there’s an arc, and the company or musician that understands how to be of service to music supervisors and trailer houses is the one that gets their music used.  This panel of musical experts from the trailer world gives you the skinny on what it takes to succeed in the world of trailers.

  • Marcy Bulkeley, Director of Music, Wild Card AV
  • Andrew D. Robbins, Founder, House of Robbins Music Group
  • Toddrick Spalding, Director of Music, Mob Scene
  • Mary Jo Braun, Executive Director, Music Clearance, Paramount Pictures Corporation
  • Brad Chiet, Composer/Music Supervision, Fuel Music and Sound
  • Moderator: Mark Frieser, CEO, SyncSummit

2:15 – 2:25 PM – Meet and Greet Speakers

2:25 PM – 2:55 PM Keynote: The Music of Tyler Perry’s Films and More

  • Joel C. High, Music Supervisor/Producer, Creative Control
  • Elvin Ross, Composer/Producer, e ross productions
  • Moderator: Mark Frieser, CEO, SyncSummit

2:55 PM – 3:05 PM – Meet and Greet with the Speakers

3:05 PM – 3:25 PM – Showcase Artists

GREGORY DOUGLASS

CHELSEA DASH

3:25 PM – 4:10 PM – Panel – The Evolution of Composition and Soundtracks for Media

Many times, projects need original music – and the environment for original music is ever changing and blending many different types of music and needs to create soundtracks and scores that fulfill the needs of discerning music supervisors and project managers.  This panel features a conversation with composers discussing their process and how they connect with and make music for projects across media.

  • Amrita Sen, Composer/Artist, Bollydoll
  • David Kerrison, Composer
  • Eric Nordby, Brand Ambassador + Music Producer, Marmoset
  • Eric Kalver, Music Supervisor, Activision Blizzard
  • David Ari Leon, Music Supervisor and Founder, Sound Mind Music 
  • Moderator: Mark Frieser, CEO, SyncSummit

4:10 PM – 4:20 PM – Meet and greet with the speakers

4:20 PM – 5:00 PM – The Importance of the Buyer/Seller Relationship for Composition and Placement in Media

Knowing how music supervisors work and what their unique concerns, challenges and needs are is key to success for publishers, labels, managers and artists looking to place music in projects.  This panel focuses on how music supervisors and the people that provide them with music for projects work together to curate, source, clear and ultimately place music

  • Jessica Cole, President, Lyric House
  • Reuben Sears – Freelance Trailer Music Supervisor
  • Jennifer Smith – TV / Film Music Supervisor with Rat Dance Party
  • Gary Miller – SVP Creative Services, Spirit Music Group
  • James Burnett, Musician, Founder, Burnett Music Group
  • Moderator: Mark Frieser, CEO, SyncSummit

5:00 PM – 5:30 PM – The Evolution of Production Music

Production music houses are one of the main go-to resources for music supervisors, creative producers, and others across visual, interactive and branded media.  Still, often they get a bad rap for the quality of their music, much of which is underserved. This Panel brings together production houses, companies that create music and others who provide music for projects to discuss the evolving landscape of production music and how it providers music makers and those who use music for projects with a viable and good alternative to other resources.

  • Mark Chipello, VP of A&R and Business Development, Position Music
  • Sally House, Founder, The Hit House
  • Brad Burnside, VP, partnerships and Operations, West One Music
  • Sindee Levin, Entertainment Lawyer
  • Georgette Bivins, Director of Licensing and Brand partnerships, A&R
  • Moderator: Mark Frieser, CEO, SyncSummit