SYNCSUMMIT LA AGENDA
DECEMBER 4-5, 2017

The Avalon Hollywood.

All sessions take place in a “Talk Show” Q&A format encouraging a dialog between attendees and speakers.

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Agenda – Day One – December 4, 2017

8:30 AM – 9:00 AM – Doors Open, Registration and Coffee

9:00 AM – 9:30 AM – Day 1 Opening Keynote – A Keynote conversation about the music that helps bring the work of Ken Burns to life:

  • David Cieri, Composer, The Vietnam War, Oklahoma City, The Roosevelts: an Intimate History, Prohibition, Baseball, The National Parks (and many more)
  • Moderator: Mark Frieser, CEO, SyncSummit

 9:30 AM – 10:20 AM – Panel: Beyond the Sync: Music, Musicians, Influence and Engagement.

In today’s advertising market, finding the right music to licensing or the right musician to create a song is just the beginning.  The fact is, brands and the agencies they work with are looking to forge deeper relationships with musicians who will partner with them in building awareness and engagement advertising campaigns.

At the same time, as Ad agencies and brands control large budgets for ad buys and social media campaigns, they also build exposure for artists.  This panel brings together experts to discuss how brands and advertisers collaborate with music companies and musicians to develop and successfully source and make great music, and the from there, build upon the music to sell product and create awareness for musicians and brands alike.

10:20 AM – 10:30 AM – Meet the Speakers

10:30 AM – 10:45 AM – Artist Showcase

ELIEEN CAREY

10:45 AM – 11:35 AM – Panel: Winning the sync lottery – the pros, cons and how-tos of going it alone versus working with a sync agent label or partner.

What are the keys to getting a sync or a composition gig?  Some say it’s a bit like winning a lottery, except that you have to be really, really good before you even have entree into the lottery pool.  Then you have to get really lucky.

We’d like to think it’s not quite as random as the above, but it’s a fact that if you want to get a sync, or a scoring gig, you have to do a bit more than just make or represent good music.  Knowing what best practices are – and implementing them – or working with a sync agency that has the knowledge and connections to represent your music is key to your success.

And that’s what this panel is about.  Whether you are working on your own or have a someone or a company working on your behalf to present your music to media and advertising, the aim of this panel is to give you the information and tools you need to succeed in the sync lottery.

11:35 AM – 11:45 AM Meet the speakers

11:45 AM – Noon: A conversational presentation from Jamendo

12:00 PM – 12:45 PM

LUNCH

12:45 PM – 1:15 PM – A one-on-one conversation with Twitter’s Michael Gross

1:15 PM – 1:25 PM Meet the Keynote

1:25 PM – 1:40 PM – Artist Showcase

KELA PARKER

1:40 PM – 2:10 PM – A one-on-one conversation with Activision’s Brandon Young:

2:10 PM – 2:20 PM – Meet the speakers

2:20 PM – 2:40 PM – Artist Showcase

RONDA REYES

2:40 PM – 3:30 PM – Panel: Trailer Music – How the right music drives Box Office, Audience and Sales.

Music is an incredibly important element of how films, TV shows and sports events are promoted through trailers and get the public excited enough to buy a ticket, tune in or show up.  Think about the elements of a trailer – the most exciting visual cuts, a perfect voice over and incredible music that propels the emotion of the watcher to the point that the must take the next step – see the film, show or event. This panel features some of the top Music Supervisors in Trailers discussing how they select music, work with partners and create amazing experiences.

3:30 PM – 3:40 PM – Meet the speakers

3:40 PM – 4:10 PM – A one-on-one conversation with Netflix’s Andy Lykens:

4:10 PM – 4:20 PM – Meet the Keynote

4:20 PM – 6:00 PM – The Sports Music Roundtable

Curated in partnership with Epic Music LA

The usage of music in sports, including live events, TV shows, ad campaigns, film, video games, ads and brand tie-ins is central to the sports fan’s experience.  From event anthems to interstitials, from half-time games to Super Bowl ads, from the soundtrack of a sports video game to scores for sports films, apps and websites, music is the emotional lynchpin that ties together the excitement of sport with the emotion of fans.

On this panel, we’ll discuss with some of the top people in sports music how they work to loom music into the experience of sport.

6:00 PM – 7:00 PM – Drinks and networking reception with Marmoset

Featuring a conversation with:

More details to be provided shortly.

Agenda – Day Two – December 5,  2017

8:30 AM – 9:00 AM – Registration and Coffee

9:00 AM – 9:30 AM – Day 2 Morning Keynote

9:30 AM – 10:20 AM – Panel – Interactive media and the impact of technology in the sync, composition and licensing.

10:20 AM – 10:30 AM Meet the speakers

10:30 AM – 11:00 AM Using science and data to find better music for ads – a conversation with Veritonic and Pandora

In this discussion we’ll take on how Great technology and information form key audience members can help advertisers and brands to make better choices in selecting and using music.

11:00 AM – 11:50 AM  Panel – Breaking down rights.

This panels tackles rights surrounding sync.  That’s masters, performance, publishing and their impact on how you do business in music licensing.

11:50 PM – 12:50 PM

LUNCH

12:50 PM – 1:20 PM –Afternoon Keynote (Via Satellite):

1:20 PM – 1:30 PM – meet the keynote

1:30 PM – 1:45 PM – Artist Showcase:

LEAH CAPELLE

1:45 PM – 2:35 PM – Panel: Music for TV & Film – The Showrunner & Director’s Musical Muse

2:35 PM – 2:45 PM – Meet the panelists

2:45 PM – 3:05 PM – Artist Showcase

BPEACE

3:05 PM – 3:35 PM – Keynote: A conversation on the art of Music, Messaging and Media

3:35 PM – 3:45 PM Meet the Speaker

3:45 PM – 4:05 PM Musical Showcase

SCOTT KROKOFF

4:05 PM – 4:35 PM – Case Study: Building the perfect sports music library

Other panelists to be announced

4:35 PM – 4:45 PM – Meet the panelists

4:45 PM – 5:00 PM – A Conversation with Songtradr

5:00 PM – 5:50 PM – Panel: Scoring original music for media and advertising.

On this panel, we’re leaving sync and licensing to the side to discuss the ins and outs of the work of music composers who score for TV, Film, Video Games and ads.  In this discussion, we’re discuss how people get connected to projects, what the creative and process points are when working and collaborating with music supervisors, advertising creatives, brands and interactive developers to bring music to their projects.

6:00 PM – 7:00 PM

The First Annual Music and Sports Awards

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