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SYNCSUMMIT NEW YORK AGENDA (subject to revision)
JUNE 13-14, 2019
At Le Poisson Rouge, 158 Bleecker Street

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Agenda – Day One – June 13, 2019

 8:00 AM – 9:00 AM: Registration and Coffee

9:00 AM – 9:45 AM: Opening Keynote

I’d Like To Teach The World To Sync: Ads, Brands & Music 

We start Sync Summit NY this year with a discussion with Joshua Rabinowitz, the Founder of Brooklyn Music Experience and one of the leading executives in advertising music, on some of the milestones of music in advertising and the evolution of how music is created, licensed and integrated into effective marketing and advertising campaigns.  If you want to know how and why music is used in ads, and how to connect your music to ad campaigns, then this is a must attend session for you.

Our Keynote Speaker:

9:45 AM – 9:55 AM: Meet Joshua

 9:55 AM – 10:15 AM: Artist Showcase


Songwriter, guitarist, painter, fiddler, slide player, eco-village member and believer in all things possible. Named 2016 Folk Alliance International Artist-in- Residence and signed to I Book Shows along with David Francey and Irish Mythen. His songs are being made into films.

He’ll surprise you and awaken the cynics.   He’s plumbing for lyrical gold like a social archeologist.  His songs are universal, his rhythm infectious and in concert, he is funny as hell one moment and transcendent the next.

10:15 AM – 11:00 AM: Roundtable Discussion

Music Makes The Message: Ads, Brands and Music

From Jingles to licensing music to original composition, ad agencies and brands look to music more than ever before to better connect their brands, messages and campaigns emotionally to consumers.  The question is, how do you connect your music to their campaigns? And once you connect with them, what’s next? What are the best practices you need to deploy to successfully connect your music into ads.  This panel features music supervisors, executives and producers who’ll discuss how music is integrated into ads and brands on a creative level, and how you can connect your music to them and their campaigns.

11:00 AM – 11:10 AM: Meet The Panelists

11:10 AM – Noon: Roundtable Discussion

How Do you Create Music For Media?

Do you want to compose for media?  Do you want to adapt your existing music?  Well then, this panel is for you – join us and a panel of working composers and creative executives as they discuss the creative process and what’s involved in scoring to picture and interactive media. What you should do, what you should avoid and how to best collaborate with production teams.

Noon – 1:00 PM: Lunch

1:00 PM – 1:45 PM: Afternoon Keynote


How does one of the world’s most iconic companies and its suite of brands, PepsiCo utilize music to connect its brand, its image, its messaging with the mass market?  That’s what we’ll discuss during this session.

1:45 PM – 1:55 PM: Meet Emma

1:55 PM – 2:15 PM: Artist Showcase


Austin Marolla has always wanted to help people see their dreams more clearly, whether that means doing eye exams, or writing feel-good music with a personal message.

Born and raised in NYC, Austin Marolla began his music career as a writer. He fell in love with poetry, words, and how language has the ability to move others, which inspired him to write about his life experiences in an expressive manner. He attended Binghamton University (SUNY), where he continued to write and explore music, theater, and dance. He has travelled to Spain, Italy, and France, performing and connecting with other artists who shared his vision such as Grammy-adorned slack-key guitarist Jeff Peterson and master musician Valerie MacKend.


2:15 PM – 3:00 PM: Roundtable Discussion

Being of Service: Helping Yourself by Helping Music Supervisors

Music Supervision is hard.  There’s lots of things a music supervisor has to juggle in the execution of their responsibilities – budgets, deadlines, intellectual property issues, and of course, finding and securing the right music for a project.  That’s why it’s so important to your success in sync to adopt the attitude of being of service when approaching a music supervisor, to know what their unique challenges are, and through intelligently responding to those challenges by employing best practices, you help make their lives easier.  This panel will highlight how people who work directly with music supervisors on a daily basis help music supervisors be successful in their work,.

3:00 PM – 3:10 PM: Meet the Panelists


3:20 PM – 4:05 PM: Afternoon Keynote

A Keynote Conversation with Sanaz Lavaedian, VP, Music, Mocean LA

This keynote is a master class on music supervision for ads, films, TV, trailers and how music is used to tell great stories and to move audiences emotionally.  Sanaz will share with us in this discussion her process, her projects and how she works with artists, agencies, labels, publishers and clients to bring amazing music to great projects and campaigns.

4:00 PM – 5:30 PM: Drinks, and Networking and Music


Agenda – Day Two – June 14,  2019

 9:00 AM – 9:30 AM: Registration and Coffee

9:30 AM – 10:15 AM: Opening Keynote

A Keynote Discussion with L.B. Barry Cole, Music Supervisor, Technologist, Entrepreneur

Barry Cole is one of the top music supervisors and technologies in Sync.  Currently overseeing the music for The Chi, Barry has ever 80 credits in music supervision for film and TV, he’s also behind tech efforts like (an online marketplace delivering high quality audio multitracks and stems for sale to the Production Audio and Pro Audio markets) and In this discussion Barry will share his insights, expertise and experiences in connecting music to amazing stories and projects.

10:15 AM – 10:25 AM: Meet Barry

10:25 AM – 10:45 AM: Artist Showcase


Picture the ultimate blend of Pop, R&B, Jazz, Soul and Hip Hop. Music that defies genre. Delivered with raw vocals and heartfelt emotion, Tamara Bubble creates timeless hits that will be around for years to come. Tamara has appeared in the Boston Globe and on NBC TV and is also the creator / host of her interactive TV show “U gon Get Got” and video podcast “Bubble On Deck”. She’s also opened for some major acts including Lil Mo, Joell Ortiz, Cassidy, Snootie Wild, Yo Gotti, Young Thug and more as well as performed at the A3C hip hop festival, iMusic Festival, Southport Spring Festival and Apollo Theatre .

10:45 AM – 11:15 AM: Roundtable Discussion

Music  + Creativity: Letting Music Tell The Story

How does music move people?  How does music make a film, a TV show or a game enhance the experience of the fan? And how to you connect your music to projects? This panel brings together composers and music supervisors  to discuss all the creative and practical aspects of looming music and visual media into art.

11:15 AM – 11:25 AM: Meet the Panelists

11:25 AM – 11:35: Artist Showcase


Oklahoma native Amy Jack is a proficient hit-making singer, songwriter, and producer. After graduating from of the University of Oklahoma with a B.A. in TV/Radio/Film, she currently lives in the Dallas- Fort Worth Metroplex in North Texas. As an account executive for iHeart Media and Cumulus, she learned the ins and outs of the music and radio industries. To this day, Amy knows radio first hand.


11:35 AM – 12:15 PM: Roundtable Discussion

Meditations on Metadata (and Documentation) – More Important than You Think)

The poor quality of metadata is one of the biggest issues in the music industry, it’s one of the hardest to solve, and when it comes to sync and composition, if your metadata is bad, no matter how good your music is, you won’t get your music licensed.  And it’s not just metadata that’s important but good documentation on who owns what and who wrote what that’s essential to know in order to get your music licensed as well as providing lyrics for every song you present. And that’s what this panel is about.

12:15 – 1:00 PM: Lunch and Music with:


Ekaterina Lee is a Russian singer-songwriter and fashion designer, professionally known as Katya Lee (Катя Ли), or KATYA. She began her career in 2006, after being discovered by a producer, while singing in a nightclub in Saint-Petersburg. The next day she was flown to Moscow, where she became a member of the nationally known pop/dance band Hi-Fi. Her first performance with Hi-Fi was on the Kremlin stage, which included a solo performance of the song Vzletai (Взлетай). With the introduction of KATYA, Hi-Fi changed their format and made her the first lead vocalist in the group’s history. For the next four and a half years, she toured throughout the world, performing in more than 20 countries. Hi-Fi’s music could be heard on all of the major radio stations across Russia, and KATYA was featured in magazines, on the radio, and in hundreds of television interviews. Hi-Fi performances were shown on: TV show saturday night live on Channel 2 Russia, TV show dance on MUZ-TV, New Year on NTV, tv show Comedy club on TNT Channel Russia, Uralskie Pelmeni (tv show).

 1:00 PM – 1:45 PM: Roundtable Discussion

A Keynote conversation with Jim Anderson, Inventor and Solutions Architect (Spotify,

We’re beginning our second day with a deep dive into music tech, starting with Jim Anderson, the man who built out the system architecture of Spotify. We’ll get into how AI and Machine Learning works to create playlists, provide people with better and more accurate customized music choices, the importance of good metadata, distribution, promotion, scalability and reliable delivery of music – and how good tech helps connect music to the right audiences whether they’re music supervisors or fans.

  • Jim Anderson, Solutions Architect/Inventor (Spotify, other systems and projects.), co-founder,

1:45 PM – 1:55 PM: Meet Jim

1:55 PM – 2:15 PM: Artist Keynote


Apryll Aileen is a Canadian alternative pop-rock singer-songwriter, musician, multi-instrumentalist — classically trained in piano.

Her sultry vocals, captivating lyrics and alluring stage presence make Apryll a fan favourite at music festivals worldwide. Aileen transcends genres, creating her own undefinable sound with influences coming from pop, rock, blues and jazz. She doesn’t imitate – she creates. A hybrid of two polarities, she blends melodic songwriting and raspy vocal tones from modern artists such as Ellie Goulding and Halsey but performs with intensity, dynamic range and vocal gravel that Stevie Nicks and Janis Joplin would be proud of.

2:15 PM – 3:00 PM: Roundtable Discussion


Our discussion of music and tech continues with a gathering of experts who have created amazing systems to help music makers, owners and the people that need music for their projects – music supervisors, ad agencies, brands, game developers, sports franchises, studios find music, make music and offer up music for projects more efficiently and ultimately more successful for everyone

3:00 PM – 3:10 PM: Meet The Panelists

3:10 – 3:25: Artist Showcase


The Dawn of MAY is a New York-based Australian chanteuse, songwriter and artist. Having showcased the groundbreaking ‘Ballerino’ in 2017, a smoky piano-driven ode to a moment lost in time, MAY released her debut EP, Phantom on Dan Smith’s (Bastille) label – Best Laid Plans in November, 2018.

Displaying jaw dropping vocal performances in ‘Falling’, ‘Baby Save Me Tonight’ and ‘Grace’, the release received global support from BBC Radio 1, KCRW and Australia’s own Triple J (Home and Hosed, Weekend Lunch) to name a few.

3:25 PM – 4:00 PM: Roundtable Discussion

Seeking Professional Help: Why You Need To Get An Advocate To Help You Get Your Music in Projects 

Let’s face, it’s hard to do everything by yourself – and not just if you’re an artist or a songwriter.  Even many publishers, labels, and management companies don’t have the knowledge or resources – and most important the connections – to be successful in connecting musicians and composers to projects. Getting someone to be your advocate – someone who’s dedicated to working in the world of music composition and licensing like a sync agent, or for that matter, a good lawyer, a manager, label or publisher can make all the difference in getting music licensed or not.  This panel’s all about why you should work with someone in licensing, who the people are you should work with and how to work with them.

4:00 PM – 5:30 PM: Drinks, and Networking and Music



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